
Preppy is not only a competently composed image, but also a complete correspondence to it of manners, speech, education. The reason for such high demands of style is its origin. At the end of the 40s of the last century, a certain subculture was born in America, the members of which were exclusively representatives of the "golden" youth. Young people had subtle manners, an amazing mind, upbringing. They were polite, promising and always looked neat and tidy. Their clothes were "from the needle" - clean, neat, in figure, as well as expensive and high-quality. They wore school uniforms, tennis or golf uniforms. Of course, only Ivy League students could afford expensive clothes.
For a long time, this form of clothing remained exclusively a student uniform, but in the 50s, the brands J.Press and Brooks Brothers saw a special chic in the clothes of students and decided to open several stores with similar clothes. The first points were placed in the buildings of universities - Yale, Princeton and Harvard. All models met the requirements of educational institutions, but were more diverse and original.
Gradually, the network grew and the clothes of J.Press and Brooks Brothers scattered to all the educational institutions of the Ivy League, receiving the name Ivy style. Only a few years did this term exist, as students wanted a more capacious, extensive name for their movement.
This is how the term "preppy" appeared, formed from "preparatory schools". Preparatory schools are courses taken by all students who are aiming for a place in the Ivy League.
Modern designers and fashion houses create clothes using elements of the preppy style, although it is much less common, burn casual, boho, grunge or other directions. One of the most narrowly oriented brands producing clothing in the style of preppy is London's Merc.
The optimal age for preppy-style clothing is 17-30 years. After 30, you can use some style features - for example, pipe trousers, but you need to choose outfits with extreme care so as not to get an image that contradicts the age.
Elegant, stylish, slightly aristocratic preppy style inspires many designers. There is probably no brand or fashion house that has never released a collection in the spirit of an elite school. The Swedish brand GANT is certainly one of the foremost among all companies producing preppy clothing. In the characteristic design there are vests, cardigans, shirts, trousers and skirts. Although, of course, you can find other stylistic directions in the brand.
@gant
@gant
@gant
In step with GANT is the English brand Merc, which we have already mentioned earlier. All the company's clothes are a typical preppy style without adjusting for modern trends. Stylish polos and bombers of calm shades, the right trousers, outerwear - all this can be picked up in Merc.
@merc1967
@merc1967
@merc1967
The famous American brand Ralph Lauren has recently diluted student chic with other styles – minimalism, business and even glamour, but still produces stylish jumpers, polo shirts, jackets, shirts, pants that will fit perfectly into your preppy wardrobe.
@ralphlauren
@ralphlauren
@ralphlauren
Brooks Bbrothers is one of the oldest clothing brands in the world. All clothes of the brand are close to the classics, are neat and obvious references to the clothes of elite students. Favorite prints are check and strip.
@brooksbrothers
@brooksbrothers
@brooksbrothers
For a laconic image in the style of preppy, high-heeled shoes are not used. The best option would be loafers or oxfords. In rare cases, low-heeled boats are used.
Headdress – beret or hat.
Bag – briefcase, backpack, postman.
For the men's wardrobe, all the same items of clothing are characteristic as for the women's. The basic set of things looks like this:
Shoes - classic shoes or oxfords. Accessories - a stylish, high-quality belt, and a neckerchief - the image will turn out to be masculine, but at the same time sophisticated and secular. For business outfit - a tie, and for summer casual - sunglasses.