
The New Look style is the merit of Christian Dior, then already an influential designer, which he proposed in 1947. I must say that he did not invent anything new, but rather returned the old, and all the hype around the new appearance of women rose only against the background of contrasts.
In wartime, women around the world were forced to abandon dresses, skirts and heels and choose more comfortable things. The reason for this is the need to do not at all ladies' things and work on an equal footing with men. But in 1947, when the war was left behind, there was a chance to regain his former femininity – this is what Dior did. He revived fitted silhouettes, corsets, adjoining cut and emphasizing the dignity of bodices, flying skirts.
In general, women could again afford to become weak and elegant. Surprisingly, society was not ready for such a new fashion – wartime was firmly ingrained in the heads of housewives and all these chic images proposed by Dior seemed to be a terrible waste. Other "sharks" of the fashion world also did not approve of the new look - Coco Chanel, for example, after returning to Paris in 1953, openly ignored the style set by Christian and continued to produce restrained, simple dresses.
Young people also did not accept the innovation and chose street style, where it was not necessary to suffer in uncomfortable shoes. But what is surprising is not even the opposition of the public, but the success that awaited each new show of Dior in the style of New Look. Paradoxically, everyone denied, criticized, but each time they were amazed at the work of the fashion designer.
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New Look has existed for more than 70 years and, curiously, does not tolerate much change, remaining as feminine and elegant as Christian Dior presented it in 1947. The fashion house Dior itself continues to produce clothes in the style of new looks, both for the catwalk and for streaming sale.
New Look is conservative and demanding. Only a strict office style can compete with it, where every extra centimeter of the neckline can become fatal.
New Look is characterized by:
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It is often said that the New Look adapted to modern fashion and the requirements of girls and began to allow indulgences - a flat sole, the length of a mini or maxi, but this is not so. New Look remained conservative, demanding, but therefore no less popular among women of all returns.
Current brands are multifaceted and keep up with the times, so it is impossible to say unequivocally that some brand produces clothes in the style of New Look, but some trace the direction created by Christian Dior.
The first on the list, of course, is the fashion house Dior - in their collections there are often lush skirts below the knee, as well as fitted dresses and blouses that emphasize the beauty of the female figure. Dior can be called the main brand of a feminine, sophisticated "new look".
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Designer Azzedine Alaia often touches the new-look – almost every one of his collections includes different skirts below the knee length, as well as dresses with an emphatic waist line.
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Other brands and fashion houses from time to time turn to the principles of new look, highlighting other styles in clothing. For example, in 2010, Louis Vuitton created a whole collection in the style of new look with lush skirts below the knee. And in 2015, DKNY showed a dress with cutouts on the sides and a flying bottom.
The basic wardrobe in the manner of the "new look" is easy to assemble, because everything in this style is clear and definite:
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In winter, a warm coat with a recognizable silhouette will be useful. The length, of course, is below the knee.
Shoes are definitely heeled. These can be boats or shoes with a stable heel.
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Choose accessories with care – the task is to balance between luxury and restraint. In the basic wardrobe, a strap is mandatory - thin and medium width. They put an emphasis on the waist, both in an outfit with a dress and with a skirt.
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The bag is a classic, understandable shape, medium or small. Choose the color of the handbag classic - white, black or brown, so that it looks appropriate with any image you have collected.
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The bracelet can be chosen voluminous, but then the rest of the accessories are neat and minimalistic. A voluminous bracelet will emphasize the elegance of a woman's wrist. To complete the image in the summer will help stylish sunglasses with pointed upper corners. We are often asked what the style of new looks like for men, but this direction is exclusively for women - elegant and harmonious. Men are better off looking at no less stylish casual, military or business.