Family Look

What is a Family look and where did it come from?

The family image is considered to be a modern trend, but the first inclinations of this style of clothing received in the last century in the United States, at a time of high importance of family ties, literally elevated to a cult. One of the admirers of this style was Marlene Dietrich, who dressed herself and her daughter in the same style. She was supported by Princess Diana. After family values faded into the background in Europe and America, the need to choose outfits also disappeared - the world was waiting for a series of wars, economic upheavals and declines, so paired clothes were not necessary.

The revival of the family looks was facilitated by Madonna, who ordered from the tailor exact copies of her clothes so that they would fit the then little Lourdes. Further, this trend was picked up by other celebrities. Today, the family look is a way of self-expression, as well as a great tool for a photo shoot or social outings. It is used with equal frequency by world celebrities, bloggers and people around the world.

@kimkardashian

Features of making a Family look

A family look is not necessarily an exactly repetitive garment, although this technique also takes place.

You can make a family image using one of the ways to select things:

• Identical clothing. The same clothes for the whole family are the easiest and most understandable way to create a stylish look. There is no need to worry about the compatibility of colors or accessories, as well as the need to convey integrity. It can be the same dresses for mom and daughter or now popular pajamas for all members of the family;

@kylerichards18

• Color scheme. Another technique that will help create a family image is things selected in one color scheme. The clothes themselves can be different - someone will wear a T-shirt and jeans, someone will get a tracksuit, and someone will wear a shirt. All these things in one color will create a holistic family image. Another option is to use the same print - a check, a stripe, and even in different color variations;

• Fabric. Original paired or family images are obtained if you wear things different in style or design, but from the same material - denim, leather, linen;

@torispelling

• Style. Keep the images in the same style, but with the use of different things. A great example is the outfits of Pink and her family - all things are different, but selected in the same gaucho style, which creates integrity and immediately gives out that these are family onions;

• Accessories. Not so obvious, but still a family image will give the selection of the same accessories. Gwen Stefani, for example, chose the same kepi for this purpose. This option is suitable for everyday outfits, when you do not need to surprise others too much, but you want to wear something common.

Types of family looks

Of course, as we said above, the family look is primarily a common family image, but gradually it was adapted in different ways. As a result, there are 4 types of joint images from the same or similar clothes:

1. Domestic. In this case, similar images are created for the family - parents, children, grandparents;
2. Pair. Two people take part here, and not necessarily relatives. Such looks are made for a couple - a girl and a guy, for friends, for a mother and daughter;
   

   @torispelling

   

   @heidimontag

3. Childish. Children's family look is when children are dressed in similar or identical clothes;
   

   @rochellehumes

4. With pets. The most unusual, but common species, especially among celebrities, are joint outfits created with pets - cats, dogs.
   

   @noholdenback

Separately, the wedding family look stands out, but it cannot be called a separate category. Here the style of the wedding ceremony rather intervenes - wedding looks are more solemn and elegant. A joint image for a wedding can be made for guests – for example, an invited family, bridesmaids, or even for the bride and her children.

@beloezoloto

@beloezoloto

Clothing brands for family looks

Almost any brand can create paired or family clothes for you - even the world's fashion houses sew mini versions of dresses or blouses to order. However, there are enough ready-made solutions on the market. The first to return the trend for joint images was adapted by children's clothing brands. They launched mini me lines, which included paired things for moms and kids.

Different retailers also pulled up behind them. So, for example, family look H&M can be purchased at any time – they have a special collection for the whole family, which includes vests, shirts, suits, trousers and hats. It will be possible to assemble a stylish family look on Shein - on request, it is easy to find bombers in the same style, dresses and hoodies with the same print or the same T-shirts for mom and daughter or father and son. The Target brand has the same swimsuits, things for children's family looks, and sometimes clothes for the whole family in a similar style – as, for example, in the collection created by Target in conjunction with Lego.

@target

@target

The American brand Old Navy made family-style clothing almost the main focus. There are pajamas, suits, shirts and trousers, as well as sportswear for the whole family.

@oldnavy

@oldnavy

@oldnavy

The New York-born brand Pink Chicken also relies on family looks – most of the assortment is aimed at mothers and children.

@pinkchickenny

@pinkchickenny

@pinkchickenny

All of the brands listed above are ideal for clothing selection when people of different ages and body type are involved. Creating a family look for girlfriends or friends is much easier. It is enough to go to the store you like - even in the luxury Gucci, even in the mass market Zara, Reserved or Stradivarius and choose the same outfits - sweaters, skirts, knitted dresses or even some trifles - hats or socks. If you do not want to buy outfits - rent them. Rental services are offered by special rental shops - there are such in almost every major city.

Stylish family looks from the stars

Kim Kardashian is an ardent fan of family look mother-daughter, as well as family photo shoots in the same style. In her social networks, the girl shares original pictures - where there are home cozy duets, and gothic, but sophisticated combinations of total black.

@kimkardashian

@kimkardashian

Often Beyoncé uses family look clothes - the star had several photo shoots with children in the same outfits. One of the latter is in sports sets printed with a crow's foot.

@beyonce

American model Chrissy Teigen for family onions with her daughter chose bright swimsuits with avocado. Khloe Kardashian for photography in the magazine collected simple but stylish looks for herself and her daughter - blue jeans and a white T-shirt.

@khloekardashian

Tennis player Serena Williams and her daughter dressed up in identical orange dresses of a free cut.

@serenawilliams @the.becktriplets

Christy Beck and her family, popular American bloggers, showed their New Year's eve onion. Their choice is the same pajamas. Family look they choose not only for the New Year – almost the entire feed in their Instagram consists of pictures in the same outfits.

@the.becktriplets

Create family look with dads - Matthew McConaughey and music producer DJ Khaled do not miss the opportunity to dress up children in accordance with their own style. Do you think there is a place for the same clothes for the whole family in everyday outfits or is it a solution only for photo shoots?

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