Glamour
Style
The casual style, or rather the prerequisites for its appearance date back to the beginning of the 20th century - then the first mentions of sophisticated, but simple and comfortable clothes appeared in the press. A little later, all the advantages of the style were appreciated by bank and office workers, who put aside strict suits and dressed in casual, but elegant clothes.
Simultaneously with the adaptation in America, the Teddy Boy youth movement appeared in the UK. Their "uniform" guys chose pipe trousers, butterflies and coats, becoming the first of the adepts of comfortable, but stylish clothes. 
The trend turned out to be fleeting – by the end of the decade, Teddy disappeared, and casual survived the changes. A huge contribution to today's understanding of casual was made by Modos - a subculture of wealthy youth. Representatives of Modos dressed in expensive clothes - they chose nylon shirts and thin ties, narrow-nosed boots and leather jackets.
In the 70s, the British continued to modify the already established everyday style, but this time under the influence of football fans. The term Casuals was first applied to them, implying a certain style of clothing - tennis T-shirts with a collar, jeans and sneakers. 
Despite the wide distribution, until the 90s of the last century, designers did not pay attention to casual. The first who decided to create a collection inspired by the British was Nino Cerruti - in 1995 he released the Casual Chic collection, in which he combined jeans and jackets, sports elements with business style.
Thus began the modern history of casual, in which eminent fashion designers intervened. Even Jogio Armani once released a casual collection that literally blew up the fashion industry.
Casual is one of the few styles in clothing that gives almost complete freedom of action. Modern casual allows you to combine even incompatible elements of clothing and abandon uncomfortable costumes.
There are 5 principles that define casual and act as a kind of guide when choosing a wardrobe:
Casual is equally good for a walk in the park, attending a social event and important negotiations. There are no circumstances where casual elegant style is not appropriate.
Business casual is a solution for business women in the hustle and bustle of the city. A wardrobe in this style is formal, light and practical, which means that it is equally good for an office, a business dinner or an urgent flight. Typical items of clothing for Business-casual:
Business casual also looks appropriate in everyday life outside of offices and meeting rooms. A blue or white shirt with a casually tied tie emphasizes a sense of style, femininity and sophistication.
Sport-casual is a kind of tribute to English footballers of the end of the last century, but has undergone significant changes. Modern sports casual is a sporty style on the verge of elegance, sometimes combined with classic casual - jeans, for example. Silhouettes are usually straight or trapezoidal, the cut is free, not constraining movements. The characteristic features of sports casual include polo shirts and hoods, zippers, sweaters, bombers, trainers, bicycles. Shoes are traditionally on low speed - sneakers and sneakers, slip-ons, boots and boots with flat soles.
It stands out for its unusual combination of ordinary things, layering and complete freedom in choosing clothes. It has no restrictions, which sometimes follows in rather bold combinations using colored golf, hats, non-standard accessories.
Smart casual for women is somewhat similar to business casual, although it implies greater freedom of choice. Here, too, there was a place for shirts and trousers, but the elements of clothing are restrained and free cut, so that attention is riveted to the person, and not to his "packaging". But, of course, it is permissible to add a little elegance to the image by using a stylish accessory or shoes. It is allowed to wear T-shirts, bombers, T-shirts and combine this with trousers or jeans.
Combining simplicity and convenience with luxury. Traditionally, Sasual-chic involves a combination of expensive fabrics with clothes of a simple cut, jeans and heels, sophisticated jackets of a free sidet with bold torn jeans. Casual chic is perfect for parties and social evenings.
A casual casual style marked by a combination of sporty and basic clothing items. All-out-casual is suitable for outdoor activities, meeting friends and other informal events. Often includes T-shirts, T-shirts, loose straight-cut sweaters.
Creative image from Ralph Lauren for everyday work - a combination of a shirt and a jacket with vertical stripes and jeans with a floral print. Of course, this option is unlikely to be suitable for the office - here it is better to pay attention to the business style, but for a walk or shopping trip - a great option. In addition to the presented outfit, you can assemble in Ralph Lauren a dozen more stylish sets in casual style.
@ralphlauren
@ralphlauren
Summer casual is a weekend look of shorts and a basic T-shirt from the British brand Bench. Most of the things of the brand can be safely attributed to sport-casual.
@benchoriginal
Elegant, feminine yet comfortable outfit from Manila Grace. The shirt dress fits into casual just fine and does not contradict the general principles - elegant, comfortable, with a slight touch of carelessness. In addition to this bow - blouses, shirts, dresses and skirts, almost all of which are perfectly integrated into the wardrobe.
@manilagraceofficial
@manilagraceofficial
Quite classic combinations are offered by the Gerry Weber brand - for example, an oversize shirt with straight-cut jeans or the same jeans, but with a blue blouse and an original textured blazer. The German brand Gerry Weber is one of the most narrowly focused and always offers a large selection of casual clothing.
@gerryweberofficial
@gerryweberofficial
@gerryweberofficial
Geox is famous for its shoes and jackets, but it's not the only thing worth paying attention to in the brand catalog. In Geox you can find original things for a casual image and peep interesting combinations.
@geox
@geox
Of course, there are more than a dozen brands that offer casual but sophisticated clothing. The presented 5 companies more often than others please with stylish casual-things, so we recommend considering their catalogs primarily when compiling a basic wardrobe.
The peculiarity of the casual style is the base of simple things. They are not difficult to pick up for any figure and can be found in almost any clothing store.
Classic casual wardrobe consists of:
All items of clothing it is desirable to choose the basic colors - white, black, brown and its shades. Pastel shades and muted colors are acceptable - in this case, all clothes will be combined with each other, and if you have only 10-12 things, you will get 20-30 different stylish looks.
When choosing shoes, focus on comfort and convenience. Most often in the wardrobe there are loafers, sneakers and sneakers, shoes on a wedge. Heels that fit into casual-chic are also used, but more often - models with a flat sole or a stable platform. 
Accessories, like other items on a woman should not be bright and catchy. Precious stones and metals are not used – they are simply not appropriate in an everyday, albeit elegant, image. The ideal bag would be a bag bag or a shopper. Fits into the everyday look and classic backpack. It is permissible to choose other forms of bags, the main thing without pretentiousness is simplicity, the key to the versatility of the product and applicability to any image.
Hairstyle to complement a stylish everyday image is chosen uncomplicated, light and even slightly casual. Welcome:
You can try other variations, but the main thing is that the hairstyle does not have:
It is permissible to use any hair accessories - rims, hairpins, combs, bandages in the style of solokha. The best makeup for a casual look will be a light, barely noticeable accent on the eyes, eyebrows. It is permissible to slightly highlight the lips with lipstick or gloss of a calm, nude shade. For business casual, red lipstick is also used, but more often preference is given to "makeup without makeup". 
Since initially the legislators of casual were men - first Teddy, then football fans, modern representatives of the stronger sex with great pleasure use casual when compiling a wardrobe. The principles of style are preserved in the men's wardrobe - practicality, neatness and freedom of choice.
Shoes – shoes, sneakers, sneakers – anything the foot feels comfortable in. Models are often classic, basic shades. Accessories are welcome, but in a simple, discreet version - scarves, ties, watches, pendants and bracelets.
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