Parisian Chic
Style
Of course, fashion clothing brands are subjective, because everyone determines their own fashion and decides what characteristics the company should have.
When choosing the most fashionable clothing brands, the editors of DRESS Magazine rely on:
A mural created by Balmain in collaboration with Red for the Art Basel exhibition in Miami
An important selection criterion was the rating of the Lyst service - an application for buying premium goods. The assortment of the site includes more than 17,000 world brands and fashion houses, from which the TOP of the most popular companies is formed every quarter.
We have analyzed all the data and are ready to tell which brands snatched the championship and entered 2022 as the most successful and bright in comparison with competitors.
What clothing brands are the most fashionable in 2022:
About how they distinguished themselves and how they won a place in the ranking - we tell in detail further.
The most high-profile event for the brand was their advertising campaign as part of Fashion Week. For its collection SS2022, the fashion house chose an interesting way of PR - cooperation with the creators of the series The Simpsons. Movie bosses shot a special series for Balenciaga, in which Marge dreams of things with the brand logo and with the good hand of the owners of the fashion house Balenciaga receives a luxurious dress 🙂
At the end of the year, Balenciaga creative designer Demna Gvasalia received a prestigious award from the CFDA - Council of Fashion Designers of America for a significant contribution to the development of women's clothing.
@demnagram
Ahead of the fashion calendar, the fashion house presented a collection for the autumn of 2022, inspired by the style of the 90s - jeans with a low fit, protruding elastic underwear, tight-fitting longslives and massive maxi-length coats - all as at the end of the last century.
And most importantly - Balenciaga continue to be chosen by buyers - from world celebrities to ordinary fashionistas. At the end of January 2022, Kim Kardashian appeared at the David Kordanski Gallery in a leather total bow from Demna and his brand.
Gucci has always been a fashionable Italian clothing brand, but after the release of the film "Gucci House", interest in him increased significantly.
“One of the best films of the year. A supremely entertaining and revealing drama from Ridley Scott.” - Variety 💫#HouseOfGucci will be released on Digital TOMORROW, and hits Blu-ray + DVD on Feb. 22nd. Own one of the most unforgettable films of the year: https://t.co/kQDblCUfPW pic.twitter.com/vYLEDtVwUm
— House of Gucci (@HouseOfGucciMov) February 1, 2022
Not the last event in Gucci's life was a collaboration with Balenciaga, called "The Hacker Project". The joint collection included clothes, including outerwear, accessories and, of course, fashionable sneakers on a massive sole with a bright print in the colorblock technique.
@gucci
Fashion house Prada decided to go with trump cards and remind the world of the need to preserve endangered species of animals. 2022 is the year of the tiger, which Prada will be very eventful, because they announced a competition for everyone.
Contestants under the age of 30 can submit their artwork and show their interpretation of the tiger. Thus, the company draws attention to the problem of extinction of Amur tigers, for the preservation of which Prada Group regularly donates funds.
In early January, Prada took a new step in favor of the environment and introduced a joint line of clothes and shoes with Adidas called Re-Nylon. The models are made of recycled plastic. Among the novelties were stylish snow-white low and high sneakers with a patch pocket with a zipper, as well as panamas, backpacks and Olympians.
@adidasoriginals
If you watched the sensational series "The Squid Game", you will understand why Louis Vuitton got into the list of fashion brands of women's clothing. Recently, they appointed the star of the series and part-time model Ho Young Chung as an ambassador.
@louisvuitton
And, of course, buyers could not pass by the Louis Vuitton men's collection, prepared for the fashion house by designer and founder of the Off White brand Virgil Abloh. The fashion designer died at the end of November, and millions of his fans hurried to honor the memory of the idol by buying something from Louis Vuitton.
The Montclair brand traditionally increases its place in the list of demanded when the cold weather comes - their twisters, down jackets and vests are of high quality and excellent warming properties.
@moncler
But from now on, Moncler is not only down jackets, but also fragrances. At the end of 2021, they presented two fragrances - female and male. The feature of a small collection were LED screens on bottles, where the name of the company is emblazoned. Women's perfume is built on a combination of jasmine, bergamot, cedar, vanilla and sandalwood, and men's includes vetiver, sage and nutmeg.
Fashion house Dior decided to spend 2022 under the banner of a healthy lifestyle. First, they joined forces with Technogym, releasing a limited collection of simulators and sports equipment, and then showed a small capsule collection ski for snowboarders. So far, the capsule has touched only the men's wardrobe, but soon, for sure, we should expect a female version.
@dior
Of course, kim Jones, the creative director of the fashion house, also does not forget about classic outfits and conservative clothing models. At the Haute Couture Fashion Week SS2022, the fashion designer showed a collection of laconic outfits of traditional cut in basic colors - the demand for such clothes is always high, so the place in the TOP of fashion clothing brands Dior definitely deserves.
@dior
The fashion house Fendi in 2022 will definitely have more buyers. First of all, this will contribute to the opening of a new boutique in Milan. For the location of the store was chosen the gallery of Vittorio Emanuele II - one of the most chic places in the city and its main attraction.
@galleriavittorioemanuele
Will not pass by fashionistas and collaboration with Kim Kardashian. The line was called Fendi x Skims and included underwear, tights, a down jacket, overalls and a pair of dresses. This is a limited collection, but things are still available for purchase.
@kimkardashian
Fashion house Versace decided to start the new year with a touching advertising campaign for the spring-summer collection. Hadid's sisters, Bella and Gigi, were invited to participate. Donatella Versace herself also took part in the shooting.
@versace
The campaign is based on the theme of family, so almost all the pictures contain cute hugs of girls. As for the collection itself, these are bright and bold things, ideal for active and slightly daring fashionistas.
@versace
At the end of last year, the brand changed its creative director. The post was taken by Mathieu Blazy, who at one time worked with Celine, Maison Margiela, Raf Simons. New fashion designer - new ideas, so the upcoming shows of Bottega Veneta will be waiting with special impatience.
@matthieu_blazy
But it is important to note that the company has never had a problem with attracting the attention of buyers – for the presentation of its Chinese collection in early 2022, for example, they left a huge message on the Great Wall of China.
When it comes to fashion brands of clothing for women, it is impossible not to remember about the fashion house Valentino. The company has long attracted the attention of luxury lovers, which from 2022 will be even more. To grow the demand for clothing is designed by Valentino's initiative to promote conscious consumption.
Now the fashion house will be actively involved in the resale of vintage Valentino items. Everyone will be able to upload photos of their vintage Valentino thing to the site, get an estimate and sell. True, the proceeds cannot be withdrawn - they are issued as bonuses for future purchases of vintage outfits.
Traditional things also do not go anywhere - already in the first month of the new year, the brand showed a couture collection of bright and original outfits for the most demanding buyers.
A few words about fashionable youth clothing brands, where Burberry is certainly in the lead. The company has long gone far beyond the beige trench coat - today they offer a huge range of clothes, shoes and accessories, increasingly focusing on young people.
According to data published in January 2022 on the official website of Burberry Group Plc, in the third quarter of 2021, retail store revenue returned to pre-pandemic levels, which means that the demand for the fashion house's products increased. The profit is due to the attraction of young people through publications in social networks and TikTok.
@burberry The best of #BurberrySS22. #Burberry #BurberryEars ♬ Ascension - Slikback
And while the world's fashion houses were preparing their couture shows, Burberry showed a preliminary collection of autumn-winter 2022-23. The key colors are camel, dark gray, orange and deep green.
When it comes to fashionable American clothing brands, Nike immediately comes to mind, which successfully starts 2022. The growing popularity of the brand is explained by the attention to the problems of consumers.
Already at the beginning of the calendar year, the company shared plans for the transformation of the supply chain - the capacity of regional centers is increasing, the promotion process is being automated.
A little earlier, the brand announced the opening of an innovation center, where from now on research will be conducted and even safer and better things from the American company will be created.
Also, the company this year equips athletes of the NBA - the National Basketball Association, which celebrates its 75th anniversary.
After attracting Naomi Campbell for the presentation of the spring-summer collection, many fans of the star hurried to evaluate the novelties of the famous fashion designer.
@naomi
According to the Google Trends service, the most popular categories of the brand were sneakers and sneakers, bags and dresses. If you like unusual things with a touch of avant-garde, take a closer look at the coral dress mini and a fashionable bag bucket with a voluminous design - these are the unconditional trends of 2022.
@alexandermcqueen
@alexandermcqueen
In September 2021, the film "The More Painful it is to Fall" was released. What does Balmain have to do with this? It's simple - together with the netflix streaming service, they released a limited collection of clothes in the spirit of the Wild West and accessories "The Balmain x The Harder They Fall".
@balmain
Of course, this could not but attract both fans of the film and those who love this kind of collaboration. The fashion house did not stop there and in early 2022 launched a joint collection with Barbie and, judging by search queries, this cooperation was liked by fans of the brand even more.
@balmain
Balmain is one of the most modern fashion clothing brands, as it regularly creates limited collections with different famous people and companies, which ensures a constant interest in its products. What is worth only a collaboration with H& M back in 2015 - the things of the collection were sold out in less than an hour after the start of sales.
As for the trends of this season - the fashion house already has fashionable sneakers with a massive sole, stylish jeans-boyfriends of a free cut and ultra-popular things with a fringe.
Our top of the most fashionable clothing brands is closed by the Italian company Miu Miu, working under the leadership of Miucci Prada. They attract attention simply - they invite the most top celebrities for advertising campaigns. Recently, Hailey Bieber starred for them - it was a line of things of extreme length mini, as well as Emma Corrin and Emily Ratajkowski.
Fashionable clothing of the brand attracts mainly the younger generation, so it is not surprising that fashion influencers who are "heard" are called for work.
It is also important that Miu Miu follow the trends - already now they can find stylish ballet flats, loafers and platform boots, which will definitely be popular in the spring and summer season, and original wide jeans - another trend of the year.
@miumiu
We told you which clothing brands are the most fashionable and shared their latest achievements. Who do you think is missing from this list?
Write your opinion
