The Psychology of Clothing: What Your Appearance Says

DRESS Magazine > How to wear > The Psychology of Clothing: What Your Appearance Says
Let's understand how clothes affect other people's perception of a person - what kind of impression we actually make.
04/18/2022
Updated
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 Dior  •    H&M  •    Max Mara  •  
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How clothing affects perception

Those emotions, sensations and mood that you evoke in the people around you are directly related to clothes.

The human brain is designed in such a way that in the first few seconds it forms its opinion about a person. This is called the first impression effect. This first impression is formed mainly involuntarily, subconsciously - you will not even have time to understand that the brain has already drawn conclusions and given its signals, which in consequence will affect communication, trust, and sympathy in general.

The first impression is influenced by several factors:

  • Timbre of voice;
  • The emotional color of the conversation;
  • Features of behavior;
  • Appearance.

Despite the fact that we have identified 4 factors that affect the formation of the first impression, it is the appearance of the interlocutor that plays a particularly important role and says much more about you than you think. After all, it is not in vain that a proverb was formed about what is met by clothes - this is really so.

How clothing affects perception

@dior

The appearance is understood:

  • Hairstyle;
  • Makeup;
  • Clothing.

Hair and makeup are topics for a separate conversation, and today we will focus on clothes and tell you what opinion different outfits form and how to correct the opinion about yourself with the help of the right images.

What clothing lines say about you

Let's start right away with a small test – look at the photo below and answer the question of who you would be more likely to choose for the position of nanny for a child. Of course, we are talking only about visual perception, and not about professional competencies.

What clothing lines say about you

Agree that the girl on the right is not particularly associated with a nanny for a child and the point here is not in the very presence of the costume, but in its lines.

All lines in clothing can be divided into 3 groups:

  1. Clear, straight;
  2. Sharp corners, hard, asymmetrical;
  3. Rounded, blurry.

Each of the groups is responsible for its own emotions and impressions.

Clear and straight lines

Clear, straight, often symmetrical lines are associated with reliability, efficiency, punctuality. In most cases, a person creates an impression of himself stable, balanced, decent.

Business style

@selected_official

No wonder business people, politicians, businessmen choose suits for their working outfits - they work perfectly on the first impression and help in negotiations, business meetings, transactions.

Straight lines

@charuel_official

Of course, this doesn't just apply to costumes. Women who want to form the impression of a businesslike, stable person can wear dresses. The most successful style is a dress case or pencil, which has clear, straight and clear lines.

Sheath dress

Because of the first impression, it is important to carefully build business images in other styles like academic or smart-casual - they are devoid of clarity and therefore weaken the expression of the opinion that you are a business and enterprising person.

Sharp corners, asymmetry, stiffness

Despite the fact that this category of lines, like the previous one, is not devoid of clarity, in combination with angularity, rigidity and asymmetry, they cause a completely opposite impression. Most often it is:

  • Sexuality;
  • Uncertainty;
  • Intrigue;
  • Aggression.

Girls and men, in images built on such lines, are often associated with vague and slightly sublime, detached representatives of creative professions - designers, fashion designers, stylists, photographers.

Asymmetrical bow

@COS

Rounded, blurred

If the image is built on soft, rounded lines, then most likely it will form an opinion about you as a person who is light, a little infantile, carefree. Sometimes this can associate you not with the most pleasant characteristics – irresponsibility, impermanence, frivolity.

Smooth rounded lines

Light dress

@hm

This rules work for hairstyles or makeup:

  • A smooth, clearly defined hairstyle is a strict line, which means confidence, reliability, efficiency;
Smooth hairstyle

@korolenko_lizetta

  • Asymmetrical, graduated haircuts – intrigue and sexuality, uncertainty;
Creative haircut

@theladycut

  • Curls, soft buns - romanticism, naivety, infantility.
Curls

@_qdri_

Fabric density

You may never have thought about it, but the density of the tissue also affects what emotions you evoke in the people around you.

All fabrics, despite their diversity, are divided into:

  • Dense;
  • Lungs.

Dense tissues include drape, gabardine, tweed, denim. To the lungs - silk, satin, silk, organza and others.

Dense tissues, oddly enough, are associated with the masculine principle and all the characteristics arising from this - self-sufficiency, stress resistance, determination, discipline.

Dense fabrics

@ maxmara

Light tissues work exactly the opposite - they talk about ease, emotionality, naivety, a tendency to hasty decisions.

Lightweight tissues

@oscardelarenta

Of course, the fabric itself "doesn't work." You will not be able to wear a sun skirt with soft lines or a suit in a pajama style with clear lines and expect that the interlocutor will perceive you as a serious businessman. For the impression to work for you, it is important to observe the correspondence between the fabrics and the lines.

  • For business style - dense fabrics;
  • For romantic images and playfulness – easy;
  • To reflect the creative principle - a combination of both, as well as compliance with asymmetry and angularity.

Color

Color and its influence on perception is such a huge topic that dozens of books, scientific papers and thousands of studies have been written on it. We will try to reflect only the most basic points of color perception.

Black

Black, in addition to being mourning for many, is recognized as business and official in almost all developed countries. Of course, we can not say that a black tracksuit instantly turns you into a businessman - we are talking about its use in the context of business style.

Black

@massimodutti

Black color in clothing says:

  • Strength;
  • Self-confidence, self-confidence, plans;
  • Aggressiveness - relevant for black and white combinations;
  • Sometimes about loneliness, sadness.

As you can see, the characteristic of the color is ambiguous. Together with confidence, it can broadcast aggressiveness or cause pity. This is one of the reasons why black business suits began to be chosen less often – the wrong message. They were replaced by gray, dark blue, brown.

White

White, if it is not combined with black, speaks of safety and reliability, disposes, forms the first makings of trust. It's all about associations – white, as a symbol of purity, immaculateness, openness, freedom.

White

@zollaofficial

White color in its pure form goes to units, so in the wardrobe use it in different shades according to the color type of appearance - milk, ivory, white-gray, white-beige and others.

Red

In the context of different situations and the image as a whole, red can be associated with:

  • Energy and sexuality;
  • Aggression and anger;
  • Danger.
Red

@maxmara

Red color is not recommended for those who work in a team - this causes rejection. It is permissible for company managers, directors and businesswomen to use red, but preferably not in total bows, but as an accent.

Pink

Pink is soft, feminine, romantic, light. Perfectly combined with soft lines, streamlined silhouettes. Quite a positive, positive color, but plays "against" if you do not need romance and ease.

Pink

@chanelofficial

Despite the variety of pink business suits, office dresses and skirts, they are not recommended for those who want to show their status and solidity.

Green

The green color will play into your hands if it is important to inspire trust, smooth out the emotional background in the conversation, and win over others. Interestingly, with an abundance of green, it may indicate laziness and inability to make decisions.

Vert

@zara

An excellent option for using green color is accents. Appropriate for a business meeting will be a green blazer or handbag, for a romantic image you can choose shoes or a cardigan.

Blue

Blue is one of the best colors for business people, as it gives you a reasonable person. For creative girls, it is also suitable - it will tell about serenity, originality.

Indigo

@COS

But be careful – the wrong shade of blue can be too detached and "cold", and this does not dispose people.

Yellow

Yellow, contrary to a common misconception, is not at all a herald of separation, but a bright and optimistic color. It will help if you want to form an opinion of an educated, clear-thinking, able to make a decision of a person.

Yellow

@maxmara

But, as in the case of green, an excess of yellow suppresses, that is, causes mixed, contradictory emotions, so total yellow is not the best option for a monochrome bow.

Grey

The frequent color of business suits in reality does not always help to convey officialdom. Gray works in contrast to yellow - causes associations with gloomy weather, rain and slush, boredom. If you like gray color in clothes - dilute it with bright accents.

Gray

@mango

Brown

Brown is a great color for any occasion. It carries the message of reliability, but does not "weigh down" the perception. Equally good for business, romantic, creative people. Does not contradict itself even in excess - total bows with its use can be made without fear.

Brown

@massimodutti

Accessories

Accessories and their placement also contribute to the formation of the first impression. Not as much as the colors or lines, but still.

  • Voluminous plastic jewelry causes a feeling of immaturity of the girl. The point here is rather in the associative series - if a girl has plastic jewelry, then she has not yet earned money for jewelry, which means that she has not taken place. Of course, this does not always correspond to reality - you can just love three-dimensional jewelry made of plastic, while being able to buy gold earrings or a pendant. But emotions and associations are inexorable;
Jewelry made of plastic

@recycle.object

  • Gold and silver in adequate quantities cause confidence and tranquility. But the excess of jewelry, on the contrary, provokes a feeling of chaos;
Gold Jewelry

@cartier

  • Talismans, amulets speak of the suspiciousness and indecision of a person. Often chosen by creative people.
Talismans and charms

@oz.braceletsLet's

go through the rest of the accessories:

  • Glasses, and special for vision, and decorative without diopters, and sunscreen can give you a person insecure, but at the same time educated. They serve as a kind of protection – "don't touch me, I'm smart" or "smart". Also, points add intrigue to emotions;
Glasses in the image

@rayban

  • Neckerchiefs, scarves, chokers act like a throat block, that is, they force people to make sure that you are closed. A person may think that you do not want to enter into a dialogue or do it through force;
Scarf around the neck

@hermes

  • Corsets. A very popular technique now in the fashion world is the emphasis on the waist with the help of a decorative corset worn over a dress or shirt. The waist line emphasized in this way will tell you about you as a brave and stable person, that you are not afraid of difficulties and steadfastly overcome them. On the other hand, it can look slightly aggressive, so corsets are often combined with light dresses and white oversize shirts;
Corset

@gedzz.ru

  • Clock. In addition to the obvious characteristic - punctuality, the watch also helps to evoke calmness and confidence, it seems to say - "look, I keep everything under control."
Clock in the image

@rolex

All of the above characteristics are what emotions are evoked by certain things, colors and silhouettes, but not in any case a personality characteristic. If you wear red, it does not mean that you are aggressive, but others may have such an impression. So that people do not form erroneous opinions about you, choose clothes in accordance with what message comes from it.

Image and impression

@moschino

Do not try to create a light romantic image with a business suit or vice versa – try to inspire confidence and show status in an oversize tracksuit. Make bows correctly and then you will think about you what you want.

Do your clothes match the kind of person you really are? Tell us in the comments!

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