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For all the time of its existence, the manufacturing company Crocs has sold more than 600 million pairs.
The history of crocs began about 20 years ago, when during a walk in the Caribbean Sea, Scott Seamans boasted to friends rubber galoshes. They didn't slip or let water through. It was a light foam of Croslite resin. Then it was produced by the American company Foam Creations. Scott's friends, Lindson Hanson and George Boodecker, appreciated the comfortable shoes and thought about producing their own rubber galoshes.
There was an idea to create non-slip shoes that would adapt to the shape and temperature of the foot. That's how they came up with the Crocs. First, they found a company that produced a lightweight polymer material. It consisted of cells that were filled from the inside with resin of natural origin. The material was distinguished by safety, antibacterial properties and wear resistance and was named Croslite.
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In 2002, the Crocs brand appeared. It was named after the crocodile, which became the logo of the company.
In 2004, the company bought the rights to Croslite material from Foam Creations, and in 2005 entered the European market. Now the brand has more than 100 branches around the world. And in Rotterdam there is a huge warehouse where products for the entire European market are stored.
In 2008, Crocs came to Russia. The first store was opened in Moscow, and now there are already 37 branded stores in the capital. The brand has a huge range of crocs of different colors and designs, and the main feature of the brand is jibbites, jewelry that are inserted into the holes.
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All the colors and models of crocs are hard to count. There are so many of them that the eyes run away. There are bright monochrome models, as well as monochrome black and white. The most popular colors are red, pink, green, blue, yellow, purple or just multi-colored.
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In addition to monochromatic crocs, the brand in the line has options with prints - animalistic, camouflage, geometric, with drawings of fruits and berries, with flowers and plants.
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Referred to adult models, the Crocs range includes clologies for children. They have an unusual shape and bright colors that kids love. In addition, due to the comfortable orthopedic sole, the child can run in them all day and not get tired.
To get rid of the status of "ugly slippers" the brand was helped by collaborations. The first successful project happened in 2016, when designer Christopher Kane showed the world "marble" galoshes with stones.
In 2017, Balenciaga picked up the trend. Color models on the platform, decorated with jibbites, quickly fell in love with fashionistas. And you could buy them for $ 850. The creative director of the fashion house Demna Gvasalia then joked that together with the company Crocs they created the ugliest shoes.
At the end of 2021, Balenciaga and Crocs launched a joint lineup again. This time, the designers of the companies decided to create shoes with a characteristic cape of classic rubber clogs and a stable heel with a nail 8 centimeters high. The model was presented in 4 colors - black, pink, green and white.
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American rapper Post Malone did not lag behind and released his version of crocs, which was instantly sold out.
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In 2020, KFC released a collection of rubber clogues with a print in the form of fried chicken.
In 2021, Crocs released models in conjunction with the musical punk rave band Little Big. These were pink and black clogs decorated with chains and jibbites in punk rock styles. The Crocs can be seen in the music video for the song Everybody. Today, you can buy a capsule Crocs X Little Big on the official website of the brand. The price of pink 6000 rubles, black - 7000.
The manufacturer Crocs has three groups of shoes, which differ in the landing of the foot.
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And if everything is clear with the completeness of the shoes, then it is difficult to deal with the crocs size table. Each category has its own size grid. You need to choose the size according to the length of the sole.
This is what the Crocs size chart looks like for women:
Crocs sizes for men:
Children's crox sizes:
Today, crocs are often copied, so it is very easy to run into a fake. The first thing to remember is that crocs can only be bought in official stores or from official dealers. The store's website is www.crocs.com. The company has retail outlets where you can also buy original products. How else to understand that in front of you is the original:
Cost. Crocs cost from $20 and above. If the price is lower than this, then, most likely, you have a fake. But the price is not the main difference.
Material. Shoes are made of Croslite foam resin. It is soft and pliable, without foreign odors. The material is cool. But, if you put your hand on it, he will take the body temperature in a few minutes.
Logos. The original has two logos: a crocodile on the rivets and the crocs inscription on the strap and sole. The logo with the crocodile is smooth to the touch, slightly convex in shape. The inscription is error-free, applied smoothly. If it is glued crookedly obliquely or there are other defects, it is a fake.
Marks on the sole. The original has on the sole:
All information on the sole should match the information on the tags.
We advise you to bypass counterfeit products and buy original crocs. True clogues have many advantages:
Crocs are bulky and non-standard shoes, so they can not be combined with all wardrobe items. A combination of rubber clogues with jeans or shorts will look ideal.
In this case, jeans can be chosen narrow, straight or loose. It turns out a comfortable relaxed look in casual style. Add to it a loose shirt, top or T-shirt and you can go for a walk.
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Jeans can be replaced with trousers. It can be just free models, classic and strict options. Joggers, bananas, cargo or culottes will look best. Complement the oversize look with a shirt, sweater or bag and you will get a boring bow. Shoes can be chosen in any color.
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@lizetta_stone
Shorts and crocs are another combination option for the summer. In this way, you can go to the beach or for a walk.
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You can combine crocs with a skirt. In this case, you can choose strict models, and you can - printed and funny.
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Rubber shoes are combined with dresses and sundresses. Crocs with a midi or mini length and a free cut look most harmonious. Due to this, the impression of bulkiness is not created.
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Crocs shoes are made of croslite foamed resin with cells, which prevents bacteria from multiplying on the legs. The manufacturer has patented this material and is suing those who try to repeat their chip. Despite the ridiculous appearance, there is a queue for the crocs. People are willing to pay for convenience and benefit, not for beauty.
The secret to the success of crocs is in collaborations. There are joint models with street brands Alife, Beams, Chinatown Market. The Japanese brand Hender Scheme has its own interpretation of crocs. But today they can only be found on resale platforms.Crocs has its own audience, which liked rubber clumps. They are worn by many celebrities: Justin Bieber, Shia LaBeouf, Kate Middleton, Jack Nicholson. And actor Nicholas Brown even wore crocs to an Emmy Award.
Kanye West released his version of crocs and made them from algae-based foam. Not everyone "liked" this model. But there were people who were willing to spend money to buy a pair.
When the company did not yet have money for experiments, crocs were produced in only 20 colors. But in the market, the manufacturer quickly had competitors Nike and Adidas, so it was necessary to urgently solve something and expand the range.
Today, people buy several pairs of different colors at once. By the way, although Crocs have boots, shoes and sneakers, 50% of all sales still bring classic crocs.
Crocs are made of an indestructible material that cannot be worn. Therefore, over time, sales of shoes began to fall - why buy a new pair, if in the old you can go all your life?
Other problems have been added to this. Children's logs fell into the escalator mechanism, and everything could end in tears. Doctors in hospitals were forbidden to wear crocs because the shoes produced static electricity. Because of this, medical equipment malfunctioned.
High-quality material brought the brand a lot of worries and problems. Therefore, over time, manufacturers decided to change the formula.
Holes in rubber galoshes can be used and make money on it. Jewelry for crocs or jibbites was invented by a married couple from America. The family opened a shop where they sold these jewelry. In the first year, the couple earned $2 million. Later, the brand bought the idea of jewelry from the spouses.
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