Zimmermann

The Path to Success of the Zimmerman Sisters

The Zimmermann brand is one of the most influential in the world, although 30 years ago there was no confidence in success. Initially, only Niki stood at the helm of the company - she loved to sew since childhood and knew that she would become a designer. She sewed clothes in which she visited walks, beaches and parties and at the same time cherished the idea of becoming a fashion designer.

In the early 90s, Nicky graduated from The Fashion Design Studio at Ultimo and at the age of 22 launched her own brand. There was a lot of work – especially Niki was tired of various business problems not related to creativity. Then Sister Simone came to her aid - she is still responsible for the organizational side of the business, giving her sister time to create. In 1996, the sisters took an important step towards success – they participated in Sydney Fashion Week. Although it was a small event, the girls were noticed by buyers, department stores and the media. At the show, the girls demonstrated the main collection, as well as a line of swimsuits. Swimwear has always been an important part of the company – until now, the brand offers dozens of different bathing outfits to make girls look flawless on the beach.

Systematic, but not enchanting development continued until 2014 - the girls and their company were known in Australia, and also had connections in the United States, but it was too early to talk about world success. Everything was changed by the Big Four Fashion Week in New York, when other countries drew attention to the brand. Zimmermann boutiques are represented in Australia, USA, Italy, France.

Zimmermann style

The main direction is chic. Almost all clothes are feminine, bright, luxurious and eye-catching. If you want to buy clothes from the Zimmerman sisters, but chic is not for you, sometimes in the catalogs you can find things suitable for integration into outfits of other styles:

• Boho. Zimmermann's summer collections feature dresses. Floral print and loose silhouette will perfectly fit into the free boho style;

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@zimmermann

@zimmermann

@zimmermann

• Business. Also periodically there are trouser suits, skirts, jackets, quite suitable for the official wardrobe. Different shirts and blouses are also available. Many of them are difficult to fit into the business style, but sometimes there are restrained, close to the classic models - if you wear a classic suit with them, you will get a stylish official image;

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@zimmermann

@zimmermann

• Romantic. Since all the outfits of the brand are light and feminine, some of the dresses are suitable for girls for an outfit in a romantic style;

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@zimmermann

• Ethnic. There are curious models of dresses with traditional ornaments of different nations.

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@zimmermann

While shopping at Zimmermann, do not forget to get acquainted with the range of swimwear - there are original models, as well as classic ones.

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@zimmermann

@zimmermann

Zimmermann-style looks

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@zimmermann

A large selection of chic beach dresses and jumpsuits is an option for those who are going on vacation and want to look stylish and attractive on the shore.

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If the dress code allows, pick up calm trousers and a bright, stylish blouse for work.

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An interesting combination is jeans and a vintage blouse with lantern sleeves.

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Stylish city look – shorts and a jacket in a calm beige shade.

@zimmermann

@zimmermann

@zimmermann

@zimmermann

@zimmermann

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