all about the brand

ZARA

Модельер Isabel Marant
Spain
Country
Styles
Year of foundation
1975
Direction
Audience
Clothes ZARA
Owner

Brand Description ZARA

About the brand

Before the opening of the first store in 1975, Amancio Ortega and his wife owned a tailoring workshop. Things were going well, but the owners did not have enough stars from the sky, but they constantly invested the profits and dreamed of reaching a high level and acquiring a base of permanent counterparties.

There are rumors that the couple did not plan to open the store and decided to take this step, so that one customer refused a large batch of goods and it was necessary to sell it. Ortega himself does not comment on this information, and other market players are sure that it was not a spontaneous decision at all - the store was opened in a crowded place and the room was clearly not cheap, which indicates careful preparation and large investments. Zara Shop According to the idea, the brand was supposed to be called ZOBRA - the hero of the film Mahalis Kakoyanis, but the man could not register the trademark. The name Zara was accidental – it was assembled from ready-made prints of letters for ZOBRA.

It is curious that the brand chose as its tactics to copy the clothes of famous designers, which ordinary people could afford. Amancio did not hide this fact and even often visited the court - for example, sued Christian Laboutin because of the red sole. Thanks to the available knowledge, Ortega corrected all the mistakes inherent in clothing brands and provided:

  • Fast production process - from the idea to the release of the model pass a couple of weeks, while other companies stretch it for 3-6 months;
  • Short lifespan of collections – new ones are released every 3 weeks.
Inditex Holding, founded by the owner of Zara, also includes brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, and also has its own brand of household goods Zara Home. Some brands within the holding were created by the owner independently, some were bought out.

Stylistic trends

Stylistic trends

Zara is an incredible fireworks display of styles. You can find a suitable set for yourself in almost any direction - from bold grunge to restrained minimalism.

In the lines of the brand can be traced:

A lot of things and other directions, but adherents of the styles listed above will certainly collect stylish images by visiting only one store. In the company's catalog there are many things made of denim, leather, as well as natural fabrics - linen is especially popular. Variability also applies to the age of the buyer - you can pick up things for girls of any age - from schoolgirls and students, to already established adult women.

Looks in the style of ZARA

When it came to mixing styles above, it wasn't an exaggeration. Here, for example, a vest in ethnic style is a universal thing in the wardrobe of lovers of historical motifs. You can combine a vest with everything - from a dress or sundress, as on a model, to jeans or shorts. Images in the style of ZARA From a similar category, the top with embroidery and also a universal thing in the wardrobe is combined with any bottom. Top Entro For lovers of oversize clothing, almost every collection of the brand presents shirts - more often linen, especially in spring and summer, or made of poplin. Oversize For a casual look, take a closer look at the leather jackets – they also almost constantly find a place in collections. There are more classic, with fringe in the manner of cowboy, rough and brutal, traditional black and other colors. Kosuhi For business style in the catalog there is always a suit - with trousers or a skirt, a basic black or a bolder color. Business style And, of course, the abundance of basic things - T-shirts, shirts, trench coats, coats, jeans. Basic wardrobe Similarly, a wide choice for men - from T-shirts to outerwear, in almost any style and for any occasion. Men's wardrobe

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