Luxury brand Versace was founded in 1978 by brothers Gianni and Santo. Young people divided the affairs among themselves - Gianni was responsible for design, and Santo for finances. A little later, the sisters of the guys, Donatella, joined the work. But Gianni started his work earlier - back in 1972, he released his first collection of clothes, and he sewed his first dress as a nine-year-old boy. 
Of course, the success of the company of such a talented guy was predetermined - after the first show at the Fashion Week in Milan, he was awarded a prestigious award, and also received recognition from the best representatives of the fashion world of those times. In many ways, the popularity of the company increased because of fans of the brand's clothes - the stars often dressed in Versace for performances, social events and celebrity parties.
Among the star clients of the fashion house are Elton John, Michael Jackson, Elizabeth Hurley. Donatella Versace, whose name is now often remembered at the mention of the brand, also made a great contribution to the development of the fashion house. She constantly improved the existing collections, and also periodically offered new ones.
So in 1989, the Versus line appeared - clothes for young people. Until 1989, Versace was known mainly by Italians, that is, the success was not as extensive as the owners of the company would have liked. The issue was solved by itself at the paris fashion week show, where the brand was a success and in a moment became known all over the world. 
Designers and fashion designers, including Gianni himself and his sister Donatella, have always had a very fine sense of fashion and have sought to create clothes for the "here and now". In the 80s, it was sexy and liberated outfits, and Gianni was called the king of luxury and glamour.
The fashion house constantly increased its influence in the fashion world until 1997, when Gianni Versace was murdered on the porch of his own house.
After the death of the founder, Donatella took over the board, but the woman had a hard time - the shares of the fashion house fell, as well as the demand for clothes, and critics called the collections produced unsuccessful. Several years passed before the brand was able to regain its former popularity, again, thanks to the competent attraction of stars - since 2005, the company has regularly attracted media personalities to strengthen the market.
In 2018, 100 percent of the shares were sold to the Michael Kors, and a year later the brand was joined by Capri Holdings – a community of luxury fashion houses, which also includes Michael Kors and Jimmy Choo.
Fashion house Versace decided that luxury should accompany their consumers not only in the form of a dress at a social event, but also in everyday life, so the assortment typical for fashion houses was made a little wider:
In the catalog of the brand, clothes are presented for men, women and children, a similar range in shoe models. It is difficult to determine the stylistic direction - the company follows fashion trends and tries to offer what is in demand at the moment. The only thing that unites all the things of Versace is luxury, audacity and originality.
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You can choose clothes, perhaps, for any well-known stylistic direction, but most of all in the range of clothes:
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Most of the things are more suitable for a luxurious style of clothing, when you want to be the most expensive and stylish person at event.
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You can even be in Versace at home - for lovers of the fashion house there is a collection of home clothes - bathrobes and underwear.
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The fashion house allows a lot of accessories - this and glasses, and belts, wallets, gloves, scarves, but bags are especially popular. Indeed, there is a lot to choose from - classic models are presented, as well as brighter and bolder ones. There are miniature handbags, medium size and more voluminous.
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In the summer, the demand for sunglasses increases - the choice, as in the case of bags, is huge.
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Cosmetics and perfume at the fashion house, of course, are less than those of cosmetic companies, but real adherents of the brand are happy with the small assortment that the brand now offers. 
Cosmetics are decorative - powder, shine, also care - lotions and creams, deodorants, shower gels. There are also few flavors – a little more than a dozen. The most popular are:
For fashion houses, household goods are not a typical direction, but for Versace this did not turn out to be a problem. Stylish housewives who prefer luxury in everything can purchase:
The fashion house constantly attracts celebrities for filming and shows. Even during Gianni's lifetime, he often invited Kate Moss to cooperate. 
Around the same time, Claudia Schiffer took part in the shows. 
After the death of the fashion designer, his sister began to work closely with the stars and invited Madonna and Lady Gaga for advertising. 
Of the modern stars for Versace starred Kendal Jenner, Dua Lipa, Hailey Baldwin, Gigi Hadid and others.
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