Today Valentino is a symbol of Italian fashion, but 60 years ago the founder of the fashion house Valentino Garavani started with a simple atelier in Rome. The designer did not plan to stop at a small business and confidently began to move towards his dream - to give women beautiful clothes. A few months after the opening of the studio, he held the first show there. 
The increase in brand awareness registered in 1960 is often credited to Elizabeth Taylor, who became one of Garavani's first celebrity clients. And indeed, this raised the status of the then young brand - other celebrities began to consider it. The first serious show took place in 1962 - then the Palazzo Pitti collection was presented, consisting of red outfits.
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Red later became the fashion house's signature color. Now the activity of using red has decreased, but it still remains in demand among Valentino designers. It is noteworthy that Valentino Garavani was interested in the fate of the fashion house throughout his existence.
Until 2008, he was the chief designer, although at that time the company had already been repeatedly resold to various parent companies. Valentino left the fashion house in January 2008, showing the latest collections of ready-to-wear and haute couture, after which he officially left the post under the applause of those present, but regularly followed the actions of his followers.
After 3 years, Garavani approved the direction chosen by the fashion house and confirmed that the heirs learned everything from him and now they can make women beautiful themselves.
Like other fashion houses - Dior, Gucci, Dolce & Gabana, Valentino tries to cover several large categories of goods at once:
It is not easy to determine the DNA of the brand - designers try to follow fashion trends and meet the needs of customers, but the characteristic features in the collections can still be traced:
The DNA of a brand is not the characteristic traits that help determine that a particular fashion house is in front of you. It is not necessary that all the described features are combined in one blouse or dress. This set of features are frequently used, popular techniques in clothing, which are sometimes diluted with atypical products for a fashion house.
If you try, then in the assortment of Valentno there are outfits for any stylistic direction, but fans of boho, sport-chic, casual-chic, romantic and business styles are especially lucky for them - most of all outfits are presented for them. The first place is occupied by dresses - they have always taken most of the assortment, because in Valentino from the very beginning they pursue the goal of creating beautiful, romantic images for girls and women.
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Fashion designers of the fashion house are not indifferent to animalism - animal print is often found in dresses, regardless of its relevance in a particular season.
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There is a place for dresses with a hint of boho - models of different lengths, colors of style are presented.
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There are also enough classics in the catalog, but they are not always familiar, traditional. You can pick up a classic trench coat for the autumn - it will have a straight cut, restrained color, correct fit.
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or a business suit – strict and correct.
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But there are also enough extravagant "classics" here too - shirts with a huge floral print, a pencil skirt with an extreme cut, a neon-hue suit.
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For casual style and its fans in 2022, a line of knitted clothing was released – there are turtlenecks, skirts, and dresses. Knitwear is quite a popular material in Valentino.
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The white oversize shirt is the perfect basis for a stylish casual look.
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What's casual without denim? Jeans in Valentino are also represented – not as widely as, say, in Levi's, but for fans of the fashion house, this is enough.
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The fashion house never hesitates to use bright colors and it does not matter whether the bright palette is relevant in a particular season or not. In addition to traditional red, orange, green, yellow and others are often found.
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Valentino shoes are literally for every taste. You can find everything - from basic sneakers and boats, to more extravagant and original models with voluminous colors, rivets and spikes.
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Among the accessories, you can safely distinguish bags - they occupy the lion's share of the entire range. The most recognizable and popular technique in the design of Valentino bags is quilted walls.
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But the density of the walls can be different - models with both hard walls and soft ones are presented.
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Sizes are also changing – from mini-handbags to full-fledged shoppers.
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Not quilted bags are presented, but they are a minority.
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In addition to bags, Valentino accessories include:
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Pet owners can purchase accessories for them - bags, collars, leashes.
The cosmetic line, associated specifically with makeup, the brand launched only in 2021. The line includes as many as 40 shades of foundation and even more shades of lipsticks.
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There was also a place for eye makeup products – liners, eyeshadow, shimmer, mascara and other products.
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Perfume has been produced for a long time – since 1978. The most popular fragrance now is Voce Viva - it was released in 2020.
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The fashion house regularly attracts stars to present new clothes, fragrances or cosmetics. For example, Lady Gaga became the face of the Voce Viva fragrance.
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In 2021, Spanish actress Rossi De Palma was attracted to shoot a new collection.
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Were honored to work for Valentino Zoe Deutsch, Selena Gomez, Zendaya and others.
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