Since its inception, the fashion brand has been owned by the LPP group of companies – it is the largest clothing manufacturer in Central and Eastern Europe. In addition to Reserved, the company also includes brands Mohito, Cropp and Sinsay. 
The company was founded in 1989, but the sale of things under the Reserved brand began only 10 years later. Initially, the brand focused exclusively on everyday clothes - comfortable outfits for walking. Gradually, the designers of the brand began to expand the range, including in the collection things with a hint of glamour, outfits of unusual cut, clothes for different stylistic directions.
Gradually, narrowly focused collections began to appear - focused on a certain group of buyers or an event. So, for example, every year In the catalogs reserved there are New Year's outfits. Today, the fashion brand's stores are represented in Germany, Estonia, Egypt, Latvia, the United Arab Emirates, the United Kingdom. 
The company does not have its own production. Things are sewn under the contract at the expense of the production facilities of textile factories in Asia, Italy, Portugal, Turkey, Romania. Nevertheless, the management carefully monitors production at all its stages so that the final product meets the standards.
It is difficult to say what is not in the company's catalog - here you can dress completely - starting from underwear, ending with outerwear. In each category there is a huge selection of things for every taste. It does not matter whether you like preppy or business style - with the same frequency there are things of different stylistic directions. 
Every season, designers sew new collections - timed to coincide with the change of seasons, a significant event or another occasion.
Also on a permanent basis there are collections:
Products are produced for three categories - for men, women and children from 0 to 13 years old. Reserved is one of the few who are still limited to clothes, shoes and accessories. Unlike Zara or H&M, they have not yet succumbed to the temptation to engage in household goods or start producing cosmetics.
Review of the brand's clothes let's start with dresses - there really is something to choose from. If you don't know what to wear to the holiday, choose a fashionable dress strewn with sequins. You need a new outfit in the office - in the catalog there is always a knitted mini dress, a case made of costume fabric or even a tweed model in the spirit of Chanel.
If you want to complement the casual wardrobe, choose among dozens of options for both the basic cut and color, and with more original characteristics. 
Along with dresses, the range of skirts is also actively replenished - mini, midi and maxi, tight and free, light and flowing or dense with a stable shape. You can choose a Reserved skirt for any occasion - from a noisy cocktail party to a social event or a business meeting. 
Without leaving the company store or electronic catalog, pair with a skirt look for a blouse, shirt or T-shirt. There are simple models that can become part of the basic wardrobe, and more complex, textured options. Monochromatic, with prints, cutouts and unusual sleeves - all this is presented in the assortment all year round. 
A large selection of shirts - both classic for office outfits, and now popular oversize, including cotton. 
There are models in the popular pajama style - these are shirts with lapels or a turn-down collar, similar to the top of pajamas. 
A large selection of trousers - classic, sports, casual and various original models - embroidered with sequins or made of leather. 
Jeans are also presented. The basis of the assortment consists of moms, skinnies, slims and boyfriends, but there are other styles. 
In addition to the things described above, the following are also presented:
The range of Reserved outerwear is determined by the season. In winter, fashionable down jackets, insulated jackets, warm coats and parkas prevail. 
In the off-season, trench coats and light coats appear, and in the warmest periods, thin jackets-shirts, windbreakers, jeans come to the fore. 
It is important that although seasonal things are always presented in greater quantities, the rest of the goods are also available for order on the site. This is an option for those who prepare a "cart in winter" - updates the summer wardrobe in the off-season. Often such clothes fall into the sale, which allows you to save.
Reserved shoes are presented in the form of:
Separately, the category "Genuine leather" stands out, the main part of the presented models is made of artificial materials. Choose a stylish pair here can be those girls who follow fashion trends, and those who are looking for universal shoes for 2-3 seasons. There are fashionable chelseas, which are not going to leave stylish wardrobes, and ankle boots with an unusual cape, and classic boats. In general, there really is a lot to choose from. 
The category of accessories is small - there are not so many products presented here, since this direction is auxiliary for the brand. In winter, you can choose a hat-earflap, scarf and gloves. 
In spring and autumn, look for a hat or kepi. 
In the summer, choose a fashionable panama or baseball cap. 
The brand also offers bags, jewelry, including for hair, and sunglasses. 
The mass market rarely resorts to the help of celebrities. First of all, this is due to the high costs of their participation. Reserved is an exception – they often invite celebrities and world models to advertise different collections or even make them the face of the brand. In 2013, their face was the popular model Cara Delevingne. The girl demonstrated a collection of retro things that can become part of the everyday wardrobe, and also starred for a lookbook. 
In 2018, Cindy Crawford starred in the video for Reserved. 
In 2019, Kendall Jenner participated in the advertising campaign. 
A simple and stylish warm look for the winter - a tracksuit on fleece, a shortened down jacket and chelsea boots. 
A stylish look, including culotte trousers, is suitable for an office with a loyal dress code. 
A stylish combination for autumn from Reserved - a turtleneck, shortened leather trousers and a coat of a brick shade. 
Unusual look - quilted shorts in combination with a white shirt and a fashionable vest, complemented by a panama. Boots are superfluous here, but they can easily be replaced by stylish sneakers. 
The image for the party is a mini-length dress with a V-neck, combined with dark tights and fashionable sandals with a square cape. 
Write your opinion
