
Ralph Livshitz began his journey shortly before founding his own company in 1967. In 1964, when he returned from the army, the young man got into the Brooks Brothers company - one of the world's oldest brands of men's clothing, founded in 1818. There he worked as a sales consultant, but did not stay long and went to Rivetz & Co - they were engaged in the sale of ties.
At the new place of work, Ralph tried to put forward his ideas and once offered to sew a wider tie, but this idea did not receive approval. Without giving up, he decided to bring the idea to life himself – he rented a postal address and opened his own tie company. In 1968, the man presented the first collection of men's clothing, and in 1970 he opened the first boutique. Until 1971, the designer is engaged only in men's fashion, but this year becomes a revolution in his career - all thanks to a line of women's shirts sewn according to men's models. He released a full-fledged women's collection in 1972. It included elegant trouser suits, as well as sets with skirts.
Since then, almost every year, Ralph Lauren has strengthened his position in the fashion world and today is one of the most recognizable brands, distinguished by the sophistication, elegance of its models, with a slight touch of English classics and the American dream. Today, sophisticated outfits from Ralph Lauren are chosen by Melania Trump, Anne Hathaway, Hillory Clinton and other celebrities.
The Ralph Lauren brand relies on the classics, so there are almost no trendy models in the catalog. This means that by investing in things from the American brand, you do not risk losing money - the outfits will be relevant now, and next season, and in two years.
The first thing I want to focus on is, of course, polo shirts. Models with long and short sleeves, monochromatic, with prints and inscriptions - they all ask for an elegant bow for a horse race.
There are even models for glamour lovers – strewn with sequins.
For connoisseurs of custom things on the brand's website there is a designer - there you can create your own polo shirt design and add an inscription to it.
This is not to say that such a personalized T-shirt is a must-have, but for those who like individual things it is a useful tool. The cost of such a polo - $168 - is about 2 times more expensive than the usual model of mass production.
Girls and women who adhere to the academic or English style in clothes will easily find jackets, blazers, vests, turtlenecks that perfectly complement the wardrobe.
Rarely, but there are hints of ethnic styles - coats, sweaters, capes with elements of ethnicity in the form of fringe, thematic patterns, fur.
And although the Ralph Lauren brand is usually associated with something gloomy and restrained, there is enough brightness in different collections - suits of bright yellow or orange, dresses in a linen style and, in the end, colored polos. Ralph Lauren is not about boredom and darkness, but more about the ability to wear things so that they emphasize elegance and grace.
Dwelling on dresses, it is impossible not to note how the designers of the brand skillfully balance on the verge between conservatism and glamour or romanticism. In the catalog side by side there are light flying dresses, midi length models for strictly bows with a restrained print and bright, eye-catching options with sequins or sequins.
This indicates that any girl can choose a dress in Ralph Lauren, regardless of the style that she chooses - whether it is business or boho.
By the way about the business style - for the compilation of the official wardrobe, Ralph Lauren also has something to offer. Costume sets, shirts, blouses, turtlenecks, skirts - all this can be picked up in one place - a boutique of an American company.
Of course, like any modern brand, Ralph Lauren in his clothes for women does not bypass the casual style. Jeans - and quite conservative, no frills, sweaters and jumpers, vests, jackets, down jackets - have everything you need for a sophisticated, but comfortable everyday outfit.
Every self-respecting brand today is not limited to clothes and Ralph Lauren is no exception - the assortment also includes shoes and accessories. Let's start with shoes - here the choice is no worse than that of a monobrand focused exclusively on this category of goods. It is curious that shoes, unlike clothes, the brand often produces in accordance with trends. In the winter of 2022, for example, semi-ugg semi-unts appeared on sale. Classics of the shoe collection are boots and boots, as well as boots and ankle boots, in the jockey or cowboy style.
Bags – for every taste. There are small handbags with a hint of vintage, and business conservative models in a cage, and backpacks and fashionable bags in the manner of shoppers.
The brand also produces sunglasses, hats, perfume, umbrellas, as well as a small assortment of household goods.
Feminine, but at the same time restrained outfit is perfect for a working meeting and for a secular evening.
A bold and sexy bow is also universal - appropriate for the office, if there is no strict dress code, walks, meetings with friends:
Easy-to-repeat outfit with a slight touch of infantility due to the patch:
Total look in a pastel blue shade is ideal for girls with a slender figure and long legs. In other cases, it is better to choose more contrasting combinations.
And another total-look from Ralph Lauren – for fans of knitwear: