Creating his own brand in 1913, Mario Prada was sure that women had no place at the helm of companies. Together with his brother, Mario opened a leather goods store and managed it himself, planning to transfer the case to his son.
It so happened that the son had no interest in business and the world of fashion, so soon the company was headed by Louise - the daughter of Mario, and then handed it over to the current owner, her daughter Miuccia Prada. Throughout its existence, the main products of the fashion house were bags. 
With the coming to "power" of Miucci, the fashion house became what we know it now – with a worldwide reputation, a wide range and an indisputable influence in the fashion world. Miuccia, together with his friend Patrizio Bertelli, began to expand the range and in 1989 presented the world with a new Collection of Prada - calm, laconic outfits that stood out against the background of the bright, sometimes provocative fashion of that time. 
All clothes of the brand belong to the luxury class and have an appropriate price tag. To make stylish outfits accessible to a young audience, but not to reduce the price of Prada, Miuccia in 1993 created a subsidiary brand - Miu Miu.
During the existence of the company under the leadership of Miucci, Prada only strengthens its position, every year impressing the public with more and more original and stylish outfits.
What is a special sense of style? These are definitely Prada's things, which not every woman can combine with each other. Original, sometimes strange, and sometimes seemingly tasteless outfits can only be turned into a stylish image by a real fashionista.
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@prada
Miuccia Prada is often accused of selling tastelessness, although the designer herself frankly states that those who care about the "facade" will never find her clothes attractive and remind that glamour and sophistication in their usual sense have long been outdated.
It was thanks to the fashion house, the term Ugly Chic appeared in the world - ugly in the traditional sense of clothing and its combinations, bringing to the fore comfort and reflection of the inner world.
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But let's be objective – Prada is not just extravagant outfits. In the assortment of almost round code a huge number of classic outfits that will perfectly fit into the wardrobe of a business woman. Skirts, trousers, shirts, overalls, shorts - all this is presented, including in classic, familiar styles without any pomp, pretentiousness or Ugly Chic. 
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In the classic version there are raincoats and trench coats - the item of the basic wardrobe of any woman. Interestingly, some nylon clothing - bags, raincoats, down jackets, the brand makes from recycled plastic waste collected in the oceans. 
Seasonal summer collections are always rich in dresses of different styles - open, closed, strapless, with a collar. 
A lot of evening and casual dresses that are not tied to the seasons. Here there are both original models in the spirit of Miucci, and more classic, without extravagance.
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A large selection of denim clothing – jeans, shorts, skirts, dresses have a classic cut and are devoid of the "tastelessness" attributed to the fashion house. 
Fans of sports style will like numerous T-shirts, hoodies and sweatshirts - models of the usual free cut and oversize are presented. There was also a place for clothes for sports. 
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Of course, there is no denying the fact that many Prada clothing models are extravagant and original. Along with relatively classic things, the fashion house regularly releases new collections full of originality and exoticism, and also amazes with combinations of clothes within one outfit.
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A similar situation has developed with shoes - in the catalog you can easily find classic loafers, stylish sneakers and rough boots for casual images or boats under a business suit.
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In the meantime, you'll stumble upon sandals with rectangular soles or sequined boots.
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The men's wardrobe from Prada, as well as the women's one, is full of surprises. Side by side with quite calm, even unremarkable clothes, there are extraordinary things and their combinations.
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Surprisingly, Prada's bags are treated in a completely different way – no one thinks of accusing Miuccia of tastelessness. Every girl, or almost every girl, wants to have a cherished handbag in her wardrobe. Bags are made of nylon and genuine leather. Nylon, as in the case of some clothes, is extracted by recycling plastic.
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Almost all models of bags are classic - rarely there is something extraordinary and mainly in short-term collections. Clear shape, strict design, a minimum of accessories and high quality - that's what girls appreciate in Prada bags.
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Often bags from an Italian fashion house make fashionistas dizzy and force mass-market brands to copy them. For example, this year the Furor was made by the Prada Cleo bag with a rounded bottom.
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By the way, Prada bags are often counterfeited goods, so buy an accessory only from a trusted seller or from the official website. With a real product of an Italian fashion house, there is always a certificate of authenticity enclosed in an envelope - this is one of the main criteria that determine the original.
In addition to clothes and shoes, Prada also produces:
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At one time, LG's mobile phones were also launched, as well as watches, but both were suspended.
Perfumes, eau de toilette and eau de parfum are produced under the trademark. The difference between the different forms of release is in the concentration of aroma and durability. The most concentrated and persistent are perfumes, the lowest indicators of toilet water.
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Popular women's fragrances:
Men:
Along with bags, sunglasses are popular among men and women. Products are produced in several lines, divided by design:
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While Dior is betting on children's products, Prada is delving into travel products, as well as the production of small nylon and leather products and jewelry.
Among the additional products of the fashion house:
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Prada does not often attract famous models for filming and shows, and if they do, it is on a grand scale. For example, in 2016, Miuccia invited 27 famous models to demonstrate a new collection. Among them were Sasha Pivovarova and Mila Jovovich.
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A little earlier, in the 2013-14 season, Christy Turlington starred in a bag commercial. 
In 2019, Gigi Hadid was invited to become a new face. This year, the honor to pose in the outfits of the Italian fashion house fell to Anthony Reeves. 
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