The path of the company's founder Franco Moschino began long before the appearance of the brand. He first studied at the Academy of Arts, and then got a job as an illustrator in local fashion magazines. Quite by chance, the guy gets into Versace - so his desire to be an artist goes to the background, and he is completely immersed in the world of fashion.
The first collection of the designer was almost a failure - critics could not understand the style that Franco showed. This is now Moschino - a unique brand with an original, and many beloved vision of fashion. That was not the case then. Fortunately, the failure only annoyed Moschino and during the presentations of subsequent collections, he was able to defend the right to his own understanding of the classics and avant-garde.
Three years later, in 1987, men's clothing appeared, and later - accessories and perfume. After Franco's death in 1994, Rossella Giardini, the designer's partner, muse and lover, took over the brand. She retained the rebellious, slightly bold, but always elegant style that Moschino created and until 2013 stood "at the helm" of a still growing, but already authoritative in the fashion world company.
@rossellajardini
Now the brand is loved by stars, models, men and women of different ages and incomes. Moschino clothing allows you to feel bright and attractive, but always with a touch of light irony.
Moskino is a fine line between classics, avant-garde and casual - fans of these three directions will always be able to find stylish things for themselves that fit the state of mind. The brand never finishes experimenting and even having an already established style and a clear concept, it constantly releases something new. So, at the Fashion Week in New York , a collection similar to children's outfits was shown - delicate shades, bright embroideries and prints, curious styles.
@moschino
@moschino
@moschino
Of course, cartoonish, naïve fashion is not the only thing found in the brand's assortment. A lot of classic outfits for going to work or a business meeting - suits, trousers and skirts. Everything is elegant, with a touch of flirtatiousness.
@moschino
@moschino
There are also unexpected interpretations of the classics – for example, an interesting suit made of a jacket with a basque and a skirt.
@moschino
Blouses are another feature of the business wardrobe. Yes, extravagant, but how stylish and original.
@moschino
Recently, shortened jackets and jackets have returned to fashion - Moschino and here they offered their options. From bright and unusual, to more restrained, close to the classics.
@moschino
@moschino
@moschino
Often there are things in the colorblock style - both bright and separated not by colors, but by textures - for example, denim with skin. This clearly reads the avant-garde with its non-standard solutions, asymmetry, courage.
@moschino
@moschino
@moschino
@moschino
@moschino
There are outfits for fans of sports style, but it will not be a classic sports style, but seasoned with the avant-garde mood of the brand's designers. Here again the "naive fashion" with accessories removed as if from children's clothes, colorblock, unusual cut.
@moschino
@moschino
Dresses deserve special attention. It's not glamour, but the attention is no worse. Few people will pass by an asymmetrical dress with a leather insert or a delicate pink one made of two fabrics of different densities.
@moschino
@moschino
As for women's shoes - there is also a large choice, but there are very few classic models in the generally accepted sense - a pair of boats with heels, the same number of basic simple sneakers, and everything else is an unlimited avant-garde fantasy.
@moschino
With bags, the situation is the same as with shoes - several classic models are lost in the variety of extravagant ones.
@moschino
@moschino
Not everyone will decide on men's clothing from Moschino - more often it is young people under 30 who are ready to challenge generally accepted fashion standards. Why? Just look at the photo and remember how often you see such outfits in the male half.
@moschino
@moschino
@moschino
@moschino
Is this unusual? Certainly. But because of that, moschino images do not become less stylish and fashionable. Yes, this is not an understandable fashion for many, but the 21st century dictates to be original and the brand helps to bring it to life.
The monochrome red image, diluted with leopard inserts, looks quite classic and calm, without a pronounced avant-garde.
@moschino
A minimum of extra things – an elongated jacket dress, shoes with gold rivets and accessories – stylish, modern and sexy.
@moschino
This dress definitely attracts money, and in combination with a pale pink coat and accessories also turns into a fashionable image.
@moschino
Don't be afraid of color combinations – colorblock is fashionable. In such an outfit, you definitely will not get lost in the crowd.
@moschino
When there is no desire to be too prominent , choose one accent thing, such as a jacket, and combine it with clothes of basic colors without prints.
@moschino
Write your opinion
