
Massimo Dutti is often called the Italian clothing brand - the confusion is caused by the name, which is very consonant with the Italian language. In fact, it was founded in Spain in 1985. The initial direction of the company was men's clothing of the premium segment. Soon, after the merger with the Inditex concern, the range expanded with women's and children's clothing, accessories, as well as cosmetic products and perfumes.
Now the Inditex holding includes more than 7490 stores around the world from different brands. The most popular brands owned by the concern are Zara, Pull & Bear, Bershka, Stradivarius and, of course, Massimo Dutti.
Today and always, the brand focuses on mixing current trends in clothes while maintaining a touch of classics. Expensive fabrics are often used - silk, cashmere and wool for women, and corduroy and suede - for men's outfits. The scale is chosen muted, although, of course, there are exceptions - modern fashion does not tolerate constancy and requires experiments.
At first glance at the brand's catalog, it seems that it is focused on business women. Indeed, for business style there is a treasure trove of comfortable, sophisticated clothes with straight lines and clear silhouettes.
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Trousers and jackets, as if borrowed from the men's wardrobe, are found in the catalog constantly, regardless of the season and current fashion trends.
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But designers are not limited to business chic alone. Massimo Dutti's range is ideal for assembling a basic wardrobe. It's all about the cut and palette - classic, understandable silhouettes and restrained colors make things universal, well-combined and really basic.
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Here you can easily find a basic sweater, dress, jackets and shirts, trousers. Things will be perfectly combined with each other, creating stylish and laconic feminine images.
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Often the brand is attributed to minimalism, but, in our opinion, for a minimalist wardrobe to pick up things here will be problematic - they are too classic, and minimalism requires a touch of avant-garde. But single things, of course, happen – we will not argue with this.
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By the same selective principle, sometimes there are a couple of interesting models for specific stylistic trends like boho. A long dress with a bright print, a skirt made of light fabric that develops in the wind or a linen squeezed shirt will perfectly fit into the image.
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@massimodutti
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We recommend that girls who follow trends pay attention to the brand. With all the traceable classics and elegance in Massimo Dutti are able to create classic, understandable things, but in the spirit of modern trends. So, for example, in the fall of 2021, each brand released a quilted jacket. And while competitors tried to invent original models, Massimo Dutti presented a simple quilted jacket with a belt.
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Another category of things that will definitely find its audience is silk outfits. If you are a fan of a pleasant, sliding fabric that emphasizes the beauty of the female figure, you should pay attention to the dresses, skirts and blouses of the Spanish brand.
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All silk outfits have a simple cut, and are also quite restrained. No deep neckline, extreme mini or high cuts. Silk clothes of such styles leave room for imagination, and intrigue is something that attracts attention.
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Such dresses made of silk will perfectly fit into the wardrobe of girls who are impressed by the lingerie style, but they are not ready to wear a shirt as an exit garment. Now about the shoes. Along with the classic models - boats, sandals, boots, there are more extravagant solutions. In the Fall-Winter 2022-2023 collection, cowboy boots captured the attention of designers - several models were presented at once. But these are rather the same experiments that we talked about above - they are required by modern fashion. The main part of Massimo Dutti shoes is basic boots and shoes, simple boots, classic loafers that will perfectly fit into the wardrobe of elegant girls and women of all ages.
Of course, the brand also did not bypass sports shoes - fashionable sneakers and sneakers are perfectly integrated into the sport style or casual.
Let's start with bags – there are really a lot of them. Clearly shaped and more relaxed, smooth, braided, large and small. But for bright handbags for an accent in the image, it is better to go to another store - Massimo Dutti and here they use a restrained palette of brown, gray, black shades.
A popular direction of Massimo Dutti is underwear and home clothes. There are feminine and sexy sets, pajamas, comfortable and warm elongated socks. In general, everything to stay elegant at home, but not to sacrifice comfort and warmth for this.
There is also space for cosmetic products. Cosmetics are available in the form of care and cleansing for the face, body and hands.
And, of course, perfume - without it now can not do any brand or fashion house.