Louis Vuitton was born into an ordinary family, but lost both parents at an early age. Growing up, the guy decided to look for a better life and went to Paris. Finding a job in the French capital was not easy, but luck smiled on him - he got into Mareschal's studio and became an apprentice, helping the owner create chests. 
After 17 years, already in 1854, Louis decided to open his own business - a chest workshop, where he performed individual orders. To stand out among competitors, the designer decided to improve his skills - he made the products waterproof, and also stopped using leather - it had to be constantly lubricated, and it did not smell very pleasant. 
After a while, when his iconic suitcases began to be forged, Vuitton began to use a signature print - the same one that is still actively used by the fashion house. At first it was stripes - brown and beige, but then they were transformed into a familiar cage for us. 
After Louis's death, the work was continued by his son Georges. It was he who created the MONOGRAM LV - as a tribute to his deceased father, and he was replaced by the grandson of the founder - Gaston Louis Vuitton. During the reign of Georges and Gaston, the brand further strengthened its position, and Louis Vuitton became synonymous with luxury and high quality. 
The company continued to create chests and suitcases, but in 1997 it was waiting for the beginning of a new era – at this time Mark Jacobs took over as creative director. For the fashion house, his appearance was a breath of fresh air - in his first collection, the man brought models in light dresses and rough shoes to the catwalk, and then launched a men's and women's line of ready-to-wear clothes. After 16 years of work, Marc left, giving way to Nicolas Ghesquière. 
At the time of assuming the post of creative director, Nicolas already had experience working with Jean-Paul Gaultier and held a similar position in Balenciaga. In Louis Vuitton, he brought the avant-garde and radically changed the overall concept of the company.
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Today Louis Vuitton is the choice of the world's celebrities. Outfits, accessories and legendary bags in their wardrobe have Kim Kardashian, Angelina Jolie and Catherine Deneuve, and every second woman on the planet dreams of a cherished handbag or a stylish dress from LV.
Gone are the days when it was enough to produce only suitcases and at the same time be known as a global brand. To attract different target audiences, brands are expanding the range and Louis Vuitton is no exception.
At the moment, the catalog presents:
Recently, the fashion house has become less conservative, so it is becoming increasingly difficult to isolate the DNA of the Louis Vuitton brand. But in most things, you can still see:
Louis Vuitton women's clothing is an unimaginable combination of classics and avant-garde, seasoned with modern fashion trends. Is it possible to find a jacket for the office in the boutique of a French fashion house? - Sure. Will it be a classic? - Unlikely. Below in the photo is a double-breasted blazer made of mohair. Yes, it looks quite classic, except for satin lapels and gold buttons, as if taken from the costumes of the London guards of the Tower.
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@louisvuitton
Another option is a delicate beige fitted jacket with classic patch pockets and quite familiar lapels. But all these classics are diluted with inserts of genuine lamb leather in the shoulder area.
The business wardrobe assembled in Louis Vuitton is a mixture of traditional styles for office looks, flavored with a modern look by Nicolas Gésquière.
Things for the basic wardrobe in LV can be found - a simple pullover, a monochromatic turtleneck, a black midi skirt or straight trousers made of costume fabric, but the concentration of such things in the catalog is very low.
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@louisvuitton
But if you like to shock – Louis Vuitton stuff is what you need. There are shiny dresses embroidered with sequins in the style of glamour, and shirts with voluminous sleeves, as if from another era, and skirts in the spirit of gladiators.
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@louisvuitton
There is something to watch for fans of sports style. Recently, fashion designers of the fashion house began to pay more attention to sportswear - fashionable leggings, joggers, hoodies and sweatshirts appeared in the catalog. 
Casual fans will be able to look at a few stylish things, but, as in the case of business style, there is no need to count on the classics. There is a blue shirt of a semi-fitted cut complemented by false epaulettes or a knitted cardigan, but in the format of a crop top.
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@louisvuitton
There are also fashionable jeans of different styles. Skinnies with a patch pocket decorated with a monogram are suitable for a combination with an oversize sweater, and moms narrowed to the bottom will help hide voluminous hips or balance the type of figure an inverted triangle. 
And if there is not much denim in Louis Vuitton, then all the other trousers are in abundance. Here and a model in pajama style from a light satin monogram LV, and cotton trousers in a nautical style, and even trousers with sequins. 
Outerwear is represented by coats and jackets. In winter, there is a down jacket with an unusual design and a warm woolen coat, and in spring and summer light windbreakers, raincoats, leather jackets and trench coats will come in handy. There are almost no basic models - things either have an unusual cut and original fittings, or an atypical print. 
Shoes are represented by several categories:
Louis Vuitton's shoes, like clothes, are mostly a mixture of classic styles and avant-garde views of the main designer. With a small degree of probability, you can find calm chelsea or ankle boots, but even the basic at first glance models will be supplemented with a "zest". 
It amazes with a variety of styles and colors and sports shoes - sneakers and sneakers. It is curious that the latest models clearly trace the experience of Nicolas in Balenciaga - the curly curved sole and non-trivial design are very reminiscent of the popular models from Balenciaga. 
There is something relatively basic, but even if they are white sneakers , they are necessarily decorated with either the name of the brand or a monogram. 
Heel lovers will appreciate the boats - there are models with a metallized cape, options with a decorative heel finish, as well as pairs on a steady rise. 
Fans of the preppy style, as well as casual, loafers are suitable - the choice is large and, surprisingly, almost all of the presented pairs have a rather restrained design. 
Bags, as well as goods for travel - suitcases, bags and small accessories - the company's business card and tribute to the founder. Any of the proposed models necessarily contains an indication of the Fashion House - a corporate print, a monogram, a largely written name, a logo.
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One of Louis Vuitton's most iconic bags was the Speedy, a mid-size model with a shoulder strap. Her popularity was brought by Audrey Hepburn, who took a handbag on trips. Of course, a lot of time has passed since the appearance of the bag, and the classic model has acquired "clones" with different designs. 
In 1934, the Fashion House released the Alma model, which is also firmly entrenched in the fashion world. The bag has a medium size and a characteristic design - small handles and polished gilded accessories. Perfectly holds the shape due to the frame. 
And, of course, you can not remember about Noe - a fashionable bucket bag, originally invented for transporting champagne, and then, settled in fashionable wardrobes. 
There are a lot of modern models in the catalog, but the ones listed above are classics of the LV fashion house.
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Additional products of the company are:
Almost all the presented products are necessarily decorated with logos and corporate prints of the brand, so that everyone knows that you wear Louis Vuitton. Here you can look at a stylish neckerchief for a bow in the French style or get fashionable sunglasses.
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Well, if you often travel - a travel set of fragrances or a compact cosmetic bag will not hurt.
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Louis Vuitton addresses famous faces relatively rarely, but sometimes still attracts "star forces". In 2009, for example, Madonna worked with a fashion house – she starred in a gloomy, even psychedelic advertising campaign. 
And in 2017, they were represented by Catherine Deneuve, who at that time was already 73 years old. 
Also, the faces of advertising campaigns at different times were Annie Leibovitz, Gisele Bundchen, Miroslava Duma, Michelle Williams, Natalia Vodianova and other celebrities. 
All fashion houses - descriptions and characteristics from DRESS Magazine
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