Levi Strauss, the founder of the Levijs brand, has always been distinguished by his ability to sell. Initially, he focused on haberdashery, but soon jeans appeared in his assortment. The first pair of jeans with metal rivets on the pockets appeared in 1873.
The ideological inspirer was Jacob Davis, who used rivets to give the pockets strength. Of course, Davis himself could produce unique jeans for that time, but for this he needed to get a patent, and there was no money for registration. 
Then Jacob turned to Strauss, who at that time was his supplier. Together, the men patented the idea and began to produce jeans with rivets on their pockets. Jeans were popular, but then they were perceived only as clothes for the working class - wealthy representatives of society did not wear them.
The situation changed only in the 20th century, when Levi died, and his nephews inherited the business. Jeans became popular as casual wear for all walks of life – even Marilyn Monroe wore Levi's regularly. 
In the 90s of the last century, when wide jeans came into fashion, Levis sales dropped significantly, since they sewed only narrowed models. Now Levis is a world-famous brand of denim clothing, but not the only one.
Since the company focuses on jeans, the stylistic directions are determined by the possibility of using denim in bows. To complement the stylish image will be able to amateurs:
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Sometimes in the collections there are curious things that are suitable in style to colorful, original styles. For example, dresses in the style of boho or overalls in a minimalist style. 
Levi's is the main "denim" brand, so acquaintance with the manufacturer should definitely start with denim trousers. Realizing the mistake of the 90s, when the company lost a significant market share, Levi's began to produce different models - from the tightest skinnies to widely flared boot cut. Jeans are combined with any top - from a classic white shirt to a crop top.
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Denim shorts also require attention – they do not go out of fashion. A great look in the summer – stylish denim shorts and a T-shirt. And when it gets cool, a denim jacket or shirt will come to the rescue.
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Periodically, the brand releases seasonal collections. In summer, light dresses and sundresses are on sale.
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Sexy female image will help to create a series of overalls and denim dresses of mini or maxi length.
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Don't forget about T-shirts – part of almost any style. The catalog presents bright options with prints, but the best and more universal solution will be a base without prints. The models are diverse – fitted, loose, straight. The choice depends on the style in which you dress and the overall concept of the image. 
Men should also pay attention to T-shirts - fashionable polos are presented, which fit at least in the marine style, even in the preppy. 
Of course, jeans are also presented for men - from straight or narrowed, to free. Colors vary from light blues to deep blues.
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And also shirts and hoodies, shorts and trousers, longsleeves, sweaters and outerwear for men of different ages, wealth and preferences in the wardrobe. 
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