Everyone wants Jimmy Choo shoes, but few people know how the history of the world-famous brand began. Jimmy Chu was engaged in shoes long before the foundation of the company - back in the late 80s, he opened a small workshop where he created shoes to order. The room looked so frightening that not every woman dared to go there, but if she still crossed the threshold, she always left with a beautiful pair of shoes.
But the designer did not undertake any work - his clients were only those women who agreed to pointy-nosed shoes or sandals with heels. That was his signature style.
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His talent and inexhaustible ideas soon bore fruit and among his clients was Princess Diana. The formal relationship of the fashion designer and the royal person passed into the category of friendly and this helped Chu in his formation as a world shoe designer. 
In 1991, the man met Tamara Mellon, who was then going through a difficult period of leaving journalism - she had previously worked in Vogue magazine. The woman offered Jimmy to release a line of ready-made luxury shoes - he will create sketches, and she will find a factory for sewing. 
But soon Mellon was waiting for the first disappointment. It turned out that Jimmy could only make shoes, and coming up with luxurious models was beyond his competence. But Sandra, his niece, coped with it perfectly.
The business, in which Jimmy was only a name, went uphill - Kate Winslet came to the Oscars in the late 90s in shoes from Jimmy Chu, and after that - the brand was mentioned in the series "Sex and the City". Soon after becoming a fashion arena, Jimmy Chu left the brand - this was in 2001, and in 2011 Tamara left the company, selling her 49% of assets.
Only Sandra Choi remains, who continues to create new shoes and knows that it was she who helped the brand gain worldwide fame.
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TIME TO DARE: @haileybieber wears iconic BING mules in neon with the #JimmyChooVARENNE QUAD bag #JimmyChoohttps://t.co/TvML1Xbmos pic.twitter.com/2PxgOeIIzv
— Jimmy Choo (@jimmychoo) February 3, 2022
The main pride of the founder of the brand were pointy-nosed shoes and sandals, but today the range has expanded significantly.
The following appeared in the catalogue:
Also, the company's regular product was:
But, of course, the main category of the brand is shoes - it is on it that designers throw all their strength, surprising with new stylish pairs every season. The main feature of shoes from Jimmy Choo is convenience. Even the high heel in them is not felt. This is a kind of antipode to louboutins from Christian Louboutin, which are famous for their inconvenience.
Let's start with the classics of Jimmy Choo's women's shoes. Find a stylish pair of shoes here will be able to a girl with almost any stylistic preferences. The business wardrobe will be complemented by classic CASS boats made of nappa and patent leather with a 9.5 cm heel. 
You can beat the evening dress with a model from the BING collection - these are pointy-nosed shoes without a back with a heel of 6.5 or 10 cm.
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Aurelie shoes with open sides and a pearl strap or pairs from the Saeda collection with a crystal chain on the ankle will look no less harmonious with a cocktail dress.
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Autumn weather is not terrible if rubber boots or Yael Flat boots with a massive sole are waiting in the wardrobe. 
Do you like to shock or are you a fan of the avant-garde? Choose unusual Jimmy Chu shoes – Baku ankle boots, for example, will look spectacular with an asymmetrical skirt or dress. 
Sports shoes are represented by sneakers and sneakers. There are also basic models of the classic style, and more designer options - in unusual colors, with rhinestones or leopard print.
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Jimmy Choo women's shoes are presented in other categories. In winter and autumn you can easily find stylish boots, boots with sheepskin or high boots with a free shank.
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Summer looks will be even more elegant with pearl-trimmed flip-flops or wedge shoes.
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You can go on vacation with a couple of leather slides with pearls or in fashionable ballet flats. 
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For fans of ecological style, as well as boho and ethno, there is also a stylish pair - espadrilles from natural raffia - plants from the palm family. 
Separately, there is a wedding collection of shoes, where you can pick up a pair for the bride, groom, as well as mother and bridesmaids.
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Jimmy Chu bags are not as popular as shoes and this is strange, because in the brand's catalog there are a lot of attractive models - both classic and spicy.
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For business style, and just lovers of undying classics, the Varenne Tote model is presented. 
For every day or for accenting, Jimmy Choo mini-handbags are suitable - Micro Hale or Varenne Top Handle Mini. 
Evening outfits will complement compact handbags from the Sweetie collection - clutches on a chain with mother-of-pearl, sequins and other "elegant" finishes. 
There are wicker, leather, large and small, black and colored bags - the choice is no worse than that of Hermes or Fendi.
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What bags are in fashion this season >>
A small, but also interesting category is accessories. Jimmy Choo offers sunglasses, purses, belts, hats and scarves.
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A run-up in style, as in the case of bags - from classics and restraint to experimental courage.
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Paradoxically, the second most popular request from customers from Jimia Chu after shoes is perfume, although the brand is engaged in perfume relatively recently. The most popular women's fragrances are Illicit Flower, delicate, floral-woody and Fever with oriental notes. Jimmy Chu also has male fragrances, but they are much less than women's.
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The cosmetic section is small. At the time of preparation of the material under the jimmy Choo brand, only lipsticks and nail polishes were produced.
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Among the fans of Jimmy Choo shoes there are many celebrities - Christina Hendricks, Jennifer Lopez, Taylor Swift, Eva Mendes, Selena Gomez and others. All of them gladly wear elegant couples of a well-known brand on the red carpet and in everyday life. 
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