H&M – full name – "Hennes & Mauritz" is a clothing brand founded by Erling Persson in 1947. Then he opened the first store, but it was called not H&M, but Hennes – translated from Swedish as "her". Women's clothing was sold there and even then the company showed excellent results in sales.
After 20 years, the name changed to "Hennes & Mauritz", and the first store outside Sweden was opened. The name change is associated with the acquisition by the owner of another shop - for fishing and hunting, which was called Mauritz Widforss. The combined store was replenished with goods for men.
After that, stores opened one after another around the world and according to data for 2013, there were more than 3,000 points of sale for clothes.
It is difficult to answer in which style of H&M clothing is difficult primarily because the brand moves in the stream of fashion trends and constantly updates and launches new collections of completely different styles.
In different collections there are notes:
The current range is directly related to the current principles of fashion - which is in great demand and what is of interest to eminent designers. At the same time, it is almost always possible to assemble a basic wardrobe in H&M - a number of classic models do not become obsolete, so they are always available regardless of the season.
The company has no age restrictions for consumers, but more often clothes attract young people under 35-40 years old, as they offer bold and fashionable things that may seem too extravagant or unusual to more mature buyers. Nevertheless, we repeat, the brand does not limit consumers and is always ready to offer a stylish outfit to a buyer of any age range.
Business girls will like jackets, jackets and classic suits. Popular models that have a loose or semi-adjacent cut. Oversize jackets are no less in demand. The color palette is diverse, but calm - in addition to the basic white, black and gray, there are pastels - beige, blue, pink. 
For an outfit in the casual style, a kosukha will be indispensable - black or colored, straight, classic, with a smell - in general, for every taste. 
Complement a sports bow will help a hoodie or sweatshirt - there are always a lot of them. There are monochromatic and colored, semi-adjacent and oversized, with and without a hood. 
Hints of boho can be traced in voluminous dresses and skirts with a floral print. Skirts, by the way, there are also classic ones - pencil, straight, trapezoidal. 
For a basic wardrobe, there are great shirts, blouses and T-shirts. As well as denim products - jeans, jeans. 
Almost in the same styles, a wardrobe for men is presented - a lot of sportswear, there are classics, basic things, casual clothes, as well as oversized models - shirts, T-shirts, jackets. 
Write your opinion
