The world-famous Fendi started as a small leather and fur shop. The store acquired its name in 1925, when the owner Eduardo Fendi married Adele Casagrande. After the Second World War, Karl Lagerfeld was invited to the team, who made the brand outstanding.
Designs full of rich Roman history and futurism, the only in-house workshop in the fashion world for the manufacture of fur products - all this determined the success of Fendi.
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The philosophy of the brand is independence and self-confidence, love of luxury combined with audacity, brightness, freedom. The founders of Fendi have always strived for unusual designs, contrasting combinations and layering.
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The brand rethought the idea of wearing fur, creating fourrure – fur high fashion. After the ready-to-wear collection, in 1977 fur became a light, fashionable item of clothing.
Fendi are trendsetters for versatile, casual handbags that used to be considered luxury items. Leather, with drawings, colors, unusual designs - they won the hearts of ladies around the world.
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From fur and leather products, the brand also came to the production of sweaters, jeans, umbrellas, watches, household items and even uniforms of the Roman police department. Fendi clothing and footwear brings back the fashion of the 70s with floral patterns, prints, originality of decoration and combines this with sporty style, an abundance of logos and fur inserts.
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Fendi is famous for non-trivial displays. The spring-summer collection 2008 was presented on the Great Wall of China. The show is still considered the first and only one so large-scale that it could be seen at a distance of the moon. In addition, it is a great contribution to the culture. Fendi created costumes for dozens of films: from the good old "Godfather" to "Once Upon a Time in America".
The collections of the fashion house are ready-to-wear classics with a bright Italian accent. Clothes are not only luxurious and refined, but also with an individual character. Architectural in cut and original graphics are not uncommon. A characteristic decorative element of everything that Fendi produces is a corporate logo invented by Karl Lagerfeld. In collections, there are often clothes strewn with a logo in the form of two letters F.
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If before the advent of Karl Lagerfeld they made bulky fur coats, luxurious bags, then with his arrival the brand begins to make clothes in the styles of sport-chic and casual , proving that leather and fur can be practical.
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@fendi
The brand offers a large selection of dresses. Among them are many in the style of sport-chic with different styles and inserts of fur. Along with this, there are light, airy collections that return to the times of elegance, for example, Spring 2021 by new Fendi designer Kim Jones. Light shades, weightless organza, flying silk, lace and feathers prevail here.
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@fendi
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Since 1984, the brand has been adding jeans to the range. They concentrate on straight, classic styles, but with original design, decor elements, prints. In the collections there are the famous "jams", models with scuffs, leopard jeans.
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In 1990, Fendi models in swimsuits appeared on the catwalks. Fused, bikini and original styles - all this is produced by the eminent fashion house.
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Mesh ankle boots, classic shoes, massive sneakers, rough boots - the brand offers a huge number of variations of shoes for any events and styles. In the latest collections, there are enough models with a texture that repeats the floor mosaics of Roman villas.
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Initially, Fendi made exclusively women's products, but since the early 90s it has been releasing a men's clothing line. The philosophy of clothing for men is brightness and practicality, seasoned with interesting elements that meet the needs of the most demanding fashionistas.
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An accessory that Fendi is famous for all over the world is a handbag. In 1997, their baguette bag became a cult. Small, rectangular, with a floral print, with two letters "F" - it was she who loved the heroine of the series "Sex and the City".
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@fendi
A few years later, another world favorite appeared - Fendi Peekaboo, created by Silvia Venturini. The original partition, swivel clasp, exquisite lining in combination with the classic style became so popular that it was replicated in 3 sizes and a dozen shades.
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@fendi
The launch of the sunglasses line was the pinnacle of the fashion house's success. Classics, cat's eye, polygonal frame or aviators - in the collections of Fendi there is a little bit of everything. Designers like to supplement models with rhinestones and pearls.
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@fendi
Perfumes appeared in the collection in 1988. We started with a women's fragrance with the same name "Fendi", and then released the men's fragrance "Fendi Uomo". Every year there are new perfumes for every taste. In the collections of Fendi there are many other products of different categories:
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Fendi inspires with its stylish and unusual collections and delightful models. For all the years of existence in the clothes and shoes of the brand there were more than a dozen popular models. Naomi Campbell, Kate Moss, Cara Delevingne - not a complete list of those who participated in the fashion show.
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@fendi
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In 2018, Gigi Hadid, Kendall Jenner and Bella Hadid defiled in cropped fur outfits. Girls wear clothes not only at shows, but also in everyday life. Comfortable tops, sports jackets, shorts and miniskirts of Fendi often flash on the social networks of models.
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@fendi
The well-known Kim Kardashian has repeatedly appeared in the advertising campaign. The trendsetter also wears Fendi off the runway. Kaia Gerber took part in the spring show, defiling in a delicate suit the color of marshmallows.
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