Christian Dior, the founder of the fashion house, opened the first atelier in 1946 and then he did not even realize that in a year he would be one of the most influential fashion designers. He became especially famous for the creation of a new style - New Look, which was designed to give women a new look.
The essence of the style was to emphasize femininity and grace, which for the post-war period seemed unthinkable. Of course, not everyone was in a hurry to follow the fashion set by Dior, but the resistance did not last long – lush skirts and dresses below the knees with an emphasized waist and rounded shoulders soon received the right to exist.
Christian himself said that he did not create a new style or some special clothes - he created a flower woman who wants to protect. 
In the 50s, the new look was already everywhere - the style was adopted by other designers, and Dior himself reached a new level - influential clients from different countries turned to him. Since then, systematic development, new directions, profitable contracts have begun.
Everything came to an end in 1957 when Christian died suddenly – a heart attack. After his death, he was recognized as one of the greatest figures in the history of fashion. 
The death of the founder was the starting point for a series of problems of the fashion house. The first decision that was announced in the board was the closure of the brand and its representative offices. The option was quickly rejected – Dior exported more than 70% of fashion from Paris, so the closure of the company would lead to a strong failure of the industry as a whole.
Yves Saint Laurent was appointed to put the company on its feet - he received the post of artistic director, but already in the 60th he left the company and opened his own brand. But this departure did not shake the stability - every year the fashion house increased its turnover, periodically changing creative directors. At one time, the chair was occupied by John Galliano - now he has a similar post in Maison Margiela, Raf Simons - now he is in Prada, Hedy Slimane - Celine.
Now the post is occupied by Kim Jones in men's clothing and Maria Grazia Chiuri in the main direction.
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Dior decided to reach the maximum audience, so the catalog contains:
Of course, the main direction in clothing is newluk. All collections are accompanied by the release of characteristic skirts and dresses with a length exclusively below the knee.
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But this is far from the only style that can be traced in Dior. For example, the brand produces trendy things, in accordance with short-term trends. For the autumn of 2021, a "chess collection" was released, which included not only clothes, but also dishes.
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@dior
Among the current trends, there is a place for leopard print, knitted things and a classic cage.
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@dior
The abundance of dresses is one of the features of the fashion house. There are many styles - with sexy cuts, open shoulders, voluminous sleeves, asymmetrical.
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@dior
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There are also relatively classic sets – trouser and skirt suits, shirts.
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@dior
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There was also a place for casual, simple clothes – T-shirts with original prints, denim and leather clothing. 
Outerwear is replete with strict coats, as if only removed from the general's shoulder.
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@dior
Choosing a luxury outfit in Dior will turn out for casual, business, minimalist, glamorous styles . Less often, usually in limited seasonal collections there are things in the marine style, with hints of boho, ethno, avant-garde and other directions. 
As for shoes , there is also a complete variety. Do you want a boat? - No problem. Sneakers? - Yes too. Boots? – easy. In general, Dior is ready to satisfy even the most sophisticated buyer, but, of course, the shoes will be offered with notes of luxury and often in the original version. 
Most of the category of accessories are taken over by watches and bags. Watches are usually of classic shapes, without any extraordinary solutions, bags are also classic, but in different colors.
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Of the jewelry – rings, pendants, earrings, bracelets.
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There are also scarves, belts, hats, socks and sunglasses.
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Dior cosmetics are luxury makeup products in the form of eyeshadows, lipsticks, mascaras, foundation creams.
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All cosmetics belong to the luxury class, which is reflected in the corresponding price tag. At the same time, reviews on funds are mostly positive, so the high price is maintained by quality. The category of care products is also quite wide - there is everything you need for full skin care - from lotion for cleansing to self-tanning. 
Products from Dior are often counterfeited, so we recommend buying cosmetics only at official points of sale.
Christian Dior considered the smell of a woman to be almost a key component of the image. He was sure that it was not so important what kind of dress you were in – the main thing is to apply the right fragrance. The section "Perfumery" presents the main fragrances of the brand, as well as additional products - milk, gel, perfumed spray. This set is suitable for almost any perfume or toilet water. Popular fragrances:
In total, Dior has several dozen fragrances, and new ones regularly appear.
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Children's products are represented by a huge range. Not only can fans of the brand buy clothes and shoes for children from 1 year to 13 years old, there are also products for newborns:
Household goods are handled by a separate division of Dior - Dior Maison - with Fr. "home". There are all:
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Fashion house Dior always closely cooperates with Hollywood, so popular models are not uncommon.
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Dior's favorite model is definitely Cara Delevingne. The girl is constantly filmed to advertise cosmetics, jewelry, accessories.
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Filmed for the brand by Korean singer Jisu. She, by the way, is also the ambassador of the house. 
Johnny Depp is the face of the Dior Sauvage fragrance. 
And Robert Pattinson - Fragrance Dior Homme.
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