all about the brand

Adidas

Модельер Isabel Marant
Germany
Country
Styles
Year of foundation
1925
Direction
Audience
Clothes Adidas
Owner

Brand Description Adidas

From a family business to a global concern

One of the oldest companies in the production of clothes and shoes began with the desire of the Dassler family to improve their financial situation and start sewing shoes. The role of owners was given to the brothers Adolf and Rudolf Dassler, who, thanks to the difference in characters, complemented each other and successfully developed the family business.

Until 1925, things went steadily, without spikes and falls, but it was in that year that Adolf developed and sewed the first pair of football boots, which quickly became the main products of the company. It was the success of sports shoes that allowed the Dasslers to build their first factory, but it did not last long - until the outbreak of World War II. The brothers went to the front, and their brainchild remained only a memory.

The Germans tried to use the factories for the production of weapons, but could not cope and soon summoned Adolf from the front. Of course, Dassler was far from weapons and the only thing for which the factory and the skills of its owner were suitable - sewing shoes for the military. Adolf Dassler After the war, when both brothers were in their native lands, they tried to revive the family business, but soon they had a serious quarrel and each went their own way. Interestingly, in fact, they chose one road, only in Adolf it was called "Adidas", and in his brother - "Puma".

From 1950 to 1970, Adolf's company grew - he developed new models, used different options for combinations of materials, and a little later expanded the range. Thanks to a partnership with the owner of one textile factory, tracksuits with three stripes appeared in the assortment. Founder of Adidas In 1978 there was a crisis in the work. Firstly, because Adolf Dassler died, and secondly, competitors Nike and Reebok entered the market. Sales fell, and the heirs of the company did not know what to do with it. Eventually, after the death of Adolf's wife and their son, the remaining heirs sold their shares and the company awaited numerous resales, reorganizations and optimizations.

Now the Adidas concern has two production facilities - in the USA and Germany, and there are also partner companies that produce most of the products for the brand.

Brand clothing styles

The Adidas brand is focused on sports, but this does not mean that no one can choose a new thing there except fans of sport style. Of course, first of all, you need to visit the Adidas store for those who are looking for comfortable and high-quality sportswear - both for classes and for everyday wear. The assortment includes numerous T-shirts, sweatshirts, sports dresses and skirts. As well as costumes, sports shoes, jackets.

Brand Adidas

@adidas

Sporty style There are clothes for lovers of oversize - tracksuits and hoodies of increased size, and for casual wardrobe white sneakers or a basic T-shirt will definitely come in handy. Oversize Casual

Some, single things can be integrated into other wardrobes - minimalism, safari, military, boho or hippie, but clothes for such integrations in the brand's assortment are in the minority and appear in some collections.

Other styles

Images and combinations

If you intend to replenish your wardrobe with sweatshirts and oversize sweatshirts - Adidas will have something to choose from - different styles, colors, lengths. There are stylish shortened sweatshirts with lowered shoulders, elongated cozy models, options with stripes or with the Adidas Original logo. A large selection of unisex models - you can buy one sweatshirt and share it with a guy or brother. Oversize sweatshirts Also pay attention to the T-shirts of an elongated free style - they are appropriate to combine with bicycles, which are also in Adidas. Oversize T-shirts Casual style is reflected in classic white sneakers – they are a frequent guest of casual outfits, as well as in basic T-shirts. It remains to complement the image with stylish jeans and a trench coat - and the stylish image is ready. Casual image Well, for sports fans in Adidas even the most daring fantasies are available - from dresses and skirts, to sweatpants and joggers.

Tracksuit yellow

@adidasoriginals

Burgundy costume

@adidasoriginals

Black suit

@adidasoriginals

Costume by Adidas

@adidas

Fashionable costume

@adidas

Fashion by Adidas

@adidas

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